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Our People

Good Growth was co-founded by a prize-winning thought leader in organisation development, leadership and change and an entrepreneur with a track record in transforming sales effectiveness. They are supported by an experienced team that delivers the Good Growth proposition.

Professor Chris Bones

Chris Bones is the Chairman of Good Growth and the lead for our strategy work.

Chris developed the Customer to Action® model and, as an organisation and change strategist with a global commercial brand background, he advises clients on strategic implementation, change and organisation alignment. After working in energy, brewing and retail, Chris had a global career in FMCG with senior HR roles in Diageo and Cadbury Schweppes.

James Hammersley

James Hammersley is CEO of Good Growth

James founded Good Growth and is co-author of the book ‘Leading Digital Strategy’. James is responsible for ensuring all clients grow their businesses through working with Good Growth. James has expertise across Digital Strategy, CRM and CRO and has had the privilege of working with some of the largest and most successful UK and global brands.

Dr Nick Shaw

Nick Shaw is Chief Operating Officer for Good Growth and is responsible for both the Optimisation and Digital Marketing practices.

He is responsible for all aspects of client engagement and successful project delivery. Nick manages the project delivery teams who are based in our Exeter offices and is the prime point of contact for day-to-day client communication and digital enquiries. Nick has over 10 years of experience of leading and helping a variety of organisations improve their sales effectiveness and innovation performance.

Matt Abbott

Matt is a Client Manager for our Optimisation team, responsible for project management and client communications.

Prior to joining Good Growth, Matt was Managing Director of a disability sports company and had worked at the University of Suffolk Students’ Union as Student Activities Manager. Matt graduated from Coventry University with a master’s degree in Sports Management.

Simon Banks

Simon is part of our research analytics team where he collects data and performs the analysis which underpins our insight.

Simon graduated from the University of Surrey with a bachelor’s degree in Aerospace Engineering. He has previously worked with Airbus and Rolls Royce in performing static stress analysis and finite element modelling of wing and engine structures, along with developing software tools for accurate and traceable data analysis. His background in this industry has given him the necessary skills and experience for analysing and reporting client data to the highest standards.

James Bennett

James Bennett is Good Growth’s Business Development Manager. He is responsible for establishing and maintaining relationships with potential clients whilst furthering the brand’s perception as a global thought and market leader.

James has worked in the media and communications SaaS industry since 2008 fulfilling many different roles but always with a commercial focus. This has given him a strong background in technology, how it works in organisations and how it can be used to drive growth. James graduated from Edinburgh University where he studied Music and is still a keen musician with classical piano being his forte.

Hamish Bones

Hamish Bones is Good Growth’s Director of New Account Development. He is responsible for identifying and engaging and building relationships as a key brand ambassador for Good Growth.

Formally the Head of Optimisation for the past four years he led on client engagements working with The Economist, The Spectator, The Guardian, GAME PLC, M&Co and Regus. Hamish started his career with PespiCo UK in Sales Development supporting the distribution and market share growth of three of their key brands. He has considerable expertise in managing customer relationships spanning the retail, media and publishing, travel and tourism industries. Hamish graduated with a first-class honours degree from Strathclyde University with a bachelor’s degree in management.

Rebecca Brennan

Rebecca is a Client Manager for our Optimisation team, focusing on project management and client communications.

Before joining Good Growth, she worked at the University of Exeter in Student Services, on the Information helpdesk to support students and university staff focusing on troubleshooting. She also developed and managed the student staff members in training and daily performance. Rebecca is currently learning Spanish. She graduated from Cardiff University with a BScEcon in Criminology, taking a particular interest in criminal psychology.

Pippa Bucknell

Pippa Bucknell is our Head of HR & Business Support, responsible for HR, legal and day to day business support activity. 

Pippa has 16 years’ broad and diverse HR experience gained through working in many different organisations and environments from large multi media companies to the charitable sector. Pippa has worked in in-house HR roles and latterly as an HR and Mediation Consultant, where she provided people support to many companies across a wide range of sectors, including care, education, professional services, manufacturing, retail and hospitality. Pippa is a Chartered Fellow of the CIPD and an accredited workplace mediator. She graduated from Durham University where she studied Psychology.

David Bushell

David is our Senior Digital Marketing Associate with considerable experience in traffic, pay-per-click marketing and conversion rate optimisation.

For over 10 years, he has managed Google AdWords campaigns and provided strategic online marketing consultancy across Google certification, PPC, SEO, PR, affiliate, email and banner advertising to a variety of successful SMEs; and household names including Tesco, Yale, EDF and Burberry. David uses his experience to provide online marketing consultancy, looking more broadly at how businesses can maximise visitor value and minimise cost per acquisition. David graduated with a bachelor’s degree in Management from University College London.

Dave Cannell

Dave Cannell is Head of Strategy & CRM. In this role, he is responsible for client engagements, project delivery and reporting within these workstreams.

Prior to joining us, Dave has worked for Google and Optimizely, the world’s top split-testing platform as well as having experience of launching a new digital platform into an international market. Dave graduated from Surrey University with a “Tonmeister” Music and Sound Engineering degree and still enjoys writing and recording music.

Nicky Cunningham

Nicky Cunningham is an Account Director at Good Growth and is responsible for leading strategic engagement and commercial strategy delivery for clients across optimisation, digital marketing and strategy services.

Nicky has extensive experience of collaborative working across a range of sectors, including the waste, water, chemicals and food and drink industries. She has advised MPs, Ministers and the House of Lords on the impact of regulation on business. She is a trained coach and qualified in Lean/6 Sigma business improvement.

Nicky graduated with a first class degree in Oceanography and Chemistry from Southampton University and has a Masters degree in Ecotoxicology and Pollution Monitoring.

Tom Deakin

Tom supports our marketing and sales team in the production of content and is responsible for Good Growth’s online performance benchmarking tool.

He has worked for a number of large charities in the South West including the Eden Project and the Cornwall Food Foundation. During the 2010-2015 coalition Government, Tom worked for a Member of Parliament and was a part of their 2015 general election campaign. He is currently studying for a BSc in Economics and Politics at the University of Exeter.

Michael Duke

Michael is Head of Analytics. He is responsible for analytics, data and research on client projects across all four business areas.

Under his leadership, Good Growth has achieved partner status with Optimizely and Qubit. He ensures the rigour and accuracy of the data that underpin our insights. Before joining Good Growth, Michael was a professional scientist working in both veterinary haematology and applied genetics. Michael graduated with a bachelor’s degree in Biological Sciences from the University of Southampton.

Jonathan Gedye

Johnny is our Client Manager for Digital Marketing. He is responsible for the delivery and management of digital marketing campaigns for Good Growth clients.  

He has worked in digital marketing since 2009 and specialises in Search Engine Optimisation and Paid Search.  As a Senior Account Manager in the industry Johnny has worked on large B2C and B2B accounts internationally across many different business sectors.  Responsible for our Engagement to Action process, it is Johnny’s role to ensure that all our digital marketing clients get the maximum possible return for their investments.

Dan Kendall

Dan is a Client Manager within our Strategy team with a focus on project management and client communications.

He supports our CRM and Strategy clients and administers our organisation transformation programmes.  Before joining Good Growth, he worked at the University of Exeter in Education and Student Experience acting as support for students and staff.  He studied Geography at the University of Plymouth.

Leah Holland

Leah is a member of our research and analytics team responsible for gathering and analysis of data to reinforce our insight. 

Leah graduated with a master’s degree in Mathematical Sciences from the University of Bath. Throughout her education, she studied a variety of modules including financial and actuarial mathematics, statistical modelling and differential geometry. Her experience and rigour means she brings a high level of attention to detail and precision to customer activity.

Oliver Mack

Oliver is Senior Programme Director for the organisation effectiveness programmes we run and has been working in change and transformation all his working life…and some.

His interest in understanding effective leadership and innovation began during his university career when he joined the student organisation AIESEC. Not content with becoming the President of the UK chapter, Oliver was elected the President of AIESEC International in 1993 and spent a year working in Brussels leading a multinational team across 70 countries at the age of 21. Oliver graduated with a bachelor’s degree in Management from the University of Manchester.



Annaliese Mason

Annaliese is part of our Digital Marketing team where she is responsible for supporting Good Growth clients’ digital marketing campaigns.

Prior to joining the Good Growth team, Annaliese worked for a creative design agency and supported the client team in delivering high quality campaigns. She graduated from the University of Plymouth with a bachelor’s degree in marketing and brings a wealth of enthusiasm and energy to her role at Good Growth.

Denis Sartain

Denis is a leadership development specialist with our strategy practice and coaches clients around the world.

Denis specialises in multi-cultural and global leadership and coaching. He coaches and runs Leadership programmes at senior team and board level for a wide range of public and private sector companies in Europe, North America, Middle East and South Asia. Denis holds an MSc in Coaching and Behavioural Change. Denis is also Associate Faculty, Leadership, Organisation & Behaviour at Henley Business School. He has also authored ‘Coaching Essentials’ and ‘Under Pressure’ – a book on managing stress in the corporate environment.


Alan South

Alan is an innovation expert with our strategy practice, helping executives develop a true understanding of innovation and its practical execution.

Alan’s areas of expertise are innovation, entrepreneurship and technology gained from 30 years’ experience around the world. Alan has led product development for Cambridge Consultants and was European CEO of IDEO, where he was involved particularly with the development of new innovation methods – including Design Thinking. He was also a senior executive and shareholder at Solarcentury contributing to their raising $25M and delivering 35% compound growth.

Jane Upton

Jane Upton leads our Coaching practice as part of the Strategy team.

Since 1998 Jane has been working as an executive coach and consultant. Her clients are senior executives and leadership teams of international organisations and the focus of her work with them is on developing their leadership styles, confronting new challenges and leading through significant periods of change. Prior to that Jane spent over 15 years as a successful HR professional in international organisations. She is fluent in Spanish. She also participates with a number of business schools in training coaches (Henley Business School, UK; Instituto de Empresa, Spain, Universidad de Francisco de Vitoria, Spain).


   We take your privacy very seriously and would never share or sell your data. By ticking this box you are letting us put you on our mailing list to whom we send out our research papers and major reports. You won’t hear from us more than once a month at most. If what we send isn’t for you, then you can unsubscribe at any time.

We build digital organisation capability. From one-off assignments through to long-term programmes that revolutionise performance, we deliver financial and organisational transformation.

Good Growth Europe
Ground Floor
Keble House
Southernhay Gardens
T: +44 207 183 0964
Good Growth Americas
101 Avenue of The Americas
9th Floor
New York
NY 10013
T: +1646-417-8444