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Publications and Articles

LATEST POST

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Overweight, underpowered or scaled for success?

February freezes optimistic New Year’s Resolutions and none more so than those associated with losing weight. This piles on the pressure for those businesses who need to capitalise on the ‘new year, new me’ attitude that takes hold at the start of every year.

2018 saw a high-profile TV campaign from relatively new entrant Jane Plan so this analysis takes Jane Plan and compares its digital performance against three key competitors all of whom are challenging for customer interest online.

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Article

Social Media: Is it still the business revolution it once promised to be?

Whilst it is certainly the case that modern life for many is now affected by the presence of social media, is it true that this is proving a fruitful channel for brands looking to expand their reach and grow revenue?

Read our latest report to find out.

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Article

Telcos: utility or futility?

In this piece for Telecoms.com, Professor Chris Bones, Co-Founder and Chairman of Good Growth, looks at what telcos can do about the growing spectre of commoditisation.

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Article

Online Customers: Are you Keeping Yours Happy?

Customers continue to be let down by their online shopping experience and whilst there are some companies who understand it is the customer experience that drives sales, many more continue to think of themselves rather than the customer.

Writing for Customer Experience Magazine, our Chairman Prof Chris Bones outlines the reasons behind customers frustration and suggests that much of the answer lies in getting the organisation aligned to the customer.

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Article

Look who’s talking? Why brands must focus on the e-commerce experience ahead of voice and visual search

Convenience, simplicity, and recommendation has become the maxim for modern consumers.

Writing for Customer Experience Magazine, our Chairman Prof. Chris Bones discusses the rise of voice and visual search and the need for brands to focus on customer experience. Whilst it remains to be seen whether the majority of consumers will make the transition from conventional shopping modes to voice/visual engagement, the greatest commercial value remains in brands optimising their overall e-commerce experience for the customer.

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Article

Improve the online fashion shopping experience

Poor site navigation, lack of product information, an over-complicated ordering process, personal data demands and technical failure contribute to high online shopping abandonment.

Writing for Admap magazine, our Chairman Professor Chris Bones uses a typical example from online fashion shopping to highlight the problems faced by retailers in a competitive industry. He explores the ways in which brands can improve their users’ customer experience by ensuring purchase relevance and smooth simplicity.

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Article

Commercial Leaders Continue to Rely on Social Media to Drive Revenue Despite the Difficulties in Measuring Effectiveness

Writing for US Business News, our CEO James Hammersley discusses the changing role of digital and social media in the US and what trends companies should be looking out for.

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Article

Putting customers at the core of your digital strategy is key for success

Writing for Wealth & Finance International, Good Growth Chairman, Prof. Chris Bones, discusses the importance of responding to the demand of the customer for Financial Service providers. Chris explores the challenges facing the sector and outlines the ways in which organisations can place the customer at the centre of everything they do in order to ensure success.

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Article

Customer First – How to get ahead of the regulatory future

In an article for Utility Week, our COO Dr. Nick Shaw discusses the changes that need to be made in the way that energy companies handle their customers. Following the changes proposed by the Regulation Report, Nick encourages the sector to not wait for regulators to put customers first in their digital strategy.

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Article

Too Social? – Why SMEs Shouldn’t See Social Media as a Marketing Panacea

In conversation with Trevor Clawson of Forbes, our CEO James Hammersley discusses the need for caution around making significant investments into social media. James is concerned that entrepreneurs and SME managers might be putting too much faith in the power of social media.

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Why not contact the experienced and friendly Good Growth team to arrange a no-obligation discussion.

   We take your privacy very seriously and would never share or sell your data. By ticking this box you are letting us put you on our mailing list to whom we send out our research papers and major reports. You won’t hear from us more than once a month at most. If what we send isn’t for you, then you can unsubscribe at any time.

We build digital organisation capability. From one-off assignments through to long-term programmes that revolutionise performance, we deliver financial and organisational transformation.

Good Growth Europe
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Keble House
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EX1 1NT
T: +44 207 183 0964
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USA
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E: enquiries@goodgrowth.co.uk