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Publications and Articles

LATEST POST

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Scandi noir or Conran for the 21st century? Whose online Home and Garden offer is winning over the UK?

Since the turn of the century property porn on television and online has become ubiquitous. Not just content to offer us buying and selling programmes, schedulers offer us programmes on every aspect of ‘living’ at home, so much so that the BBC have twice run an interior design equivalent of ‘Bake Off’. One of the consequences is that we’ve seen an explosion of mid to low cost retailers (multi-channel and pure play online) that bring ‘the look’ out of the small screen and the glossy magazines and into the average home and garden. This week’s infographic compares the performance of four online players and explore where to go to keep up with the Joneses and whose offer is in need of a makeover.

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Infographic

Scandi noir or Conran for the 21st century? Whose online Home and Garden offer is winning over the UK?

Since the turn of the century property porn on television and online has become ubiquitous. Not just content to offer us buying and selling programmes, schedulers offer us programmes on every aspect of ‘living’ at home, so much so that the BBC have twice run an interior design equivalent of ‘Bake Off’. One of the consequences is that we’ve seen an explosion of mid to low cost retailers (multi-channel and pure play online) that bring ‘the look’ out of the small screen and the glossy magazines and into the average home and garden. This week’s infographic compares the performance of four online players and explore where to go to keep up with the Joneses and whose offer is in need of a makeover.

Read more
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Do millennial brands win when they shift a generation?

2016 has been an uncertain year for fashion brands, due to a number of factors including Brexit, changing customer behaviours and increased costs for businesses. UK retail sales have posted their biggest quarterly fall in seven years during the first three months of 2017. However, this hardly affected Superdry, the millennial fashion brand, who have had a stellar year. In this week’s infographic,we compare the performance of three of the country’s top millennial fashion brands against that of Superdry to see the impact of this generation leap.

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Cubic zirconia or the genuine article: which jeweller is sparkling online?

Like many other sectors, jewellers have had to come to terms with an increase in the number of consumers choosing to find that perfect gift for a special someone through the online channel. This is a sector where national chains are fighting TV retailers like QVC, as well as new online only entrants and giants like Argos and where digital has allowed smaller high street specialists to continue to compete. So have any of the national chains taken steps to ensure that they are the owner of a diamond ecommerce execution?

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Who’s banking on poor performance?

Banking has been ‘online’ for some time now and in a world where governments of all persuasions have been driving greater competitiveness the ‘big four’ (RBS/NatWest, Barclays, HSBC and Lloyds) banks have invested heavily not just in online banking but also online acquisition of new customers. For this week’s infographic, we review the online performance of the ‘big four’ high street banks to see if incumbency is really threatened by the advance of the ‘challenger’ sector or if they are banking on customer inertia to secure their market position.

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Luxury Holidays infographic

Love hurts, they say and following Valentine’s Day, there are sure to be a few hurt pockets as gifting has moved from flowers and a night out into several days away. With an increasing prevalence of the extreme Valentine’s practitioner, an industry that tends to benefit from this shift is the Luxury Break market. Following Valentine’s Day we ask whether any of the leading players are in a position to maximise their returns.

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Gyms infographic

Across the country millions of New Year’s resolutions will have been made. A large proportion of these typically revolve around getting fitter over the coming 12 months. In recent years, the gym market has become increasingly competitive with companies vying for sign-ups offering a more functional experience and month-by-month subscription packages as opposed to long-term commitments. This week we look at how the gym market (as opposed to the health club market) is shaping up and sees who’s fit and who needs to up their work-out rate.

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Merry Christmas from Good Growth

Good Growth would like to wish you a Merry Christmas and introduce you to our 2016: a year in the phonetic alphabet.

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Electronics infographic

The electronics sector is one that has been dominated by larger, sometimes online only retailers in recent years. However, brands are now looking to e-commerce for opportunities to protect, if not increase, their margins and many are now selling direct to the customer. This week we compare the online performance of four of the largest electronics producers, Samsung, LG, Panasonic and Sony and assess whether their execution will in the long-term prove a serious threat to online retail giants.

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Experience Days infographic

With Christmas fast approaching and the inevitable struggle to find new gift ideas for friends and family, many people choose to book gift experience days. In a market that relies heavily on seasonal trends it is vital that the e-commerce executions of the companies involved are up to scratch. So who is winning the online battle for experience days? Is it the brand strong Virgin or newer challengers Red Letter Days and Buy a Gift.

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CONTACT US

Why not contact the experienced and friendly Good Growth team to arrange a no-obligation discussion.

   We take your privacy very seriously and would never share or sell your data. By ticking this box you are letting us put you on our mailing list to whom we send out our research papers and major reports. You won’t hear from us more than once a month at most. If what we send isn’t for you, then you can unsubscribe at any time.

We build digital organisation capability. From one-off assignments through to long-term programmes that revolutionise performance, we deliver financial and organisational transformation.

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Telephone: +44 20 7183 0964

Email: enquiries@goodgrowth.co.uk