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Publications and Articles

LATEST POST

Infographic

Banking on inertia?

With only 27% of North American consumers stating that they have a seamless experience from their banks’ branch, online and mobile offering despite 60% of them using online banking at least weekly, the pressure is on for these large organisations to shift their customer strategies to active engagement from one that relies on inertia.

This week’s infographic reviews the online performance of the USA’s top four banks in terms of numbers of branches open to identify who is cashing in and who is checking out.

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Infographic

Banking on inertia?

With only 27% of North American consumers stating that they have a seamless experience from their banks’ branch, online and mobile offering despite 60% of them using online banking at least weekly, the pressure is on for these large organisations to shift their customer strategies to active engagement from one that relies on inertia.

This week’s infographic reviews the online performance of the USA’s top four banks in terms of numbers of branches open to identify who is cashing in and who is checking out.

Read more
Infographic

Have we fallen out of love with chocolates and flowers?

As Valentine’s and Mother’s Day have passed so we were faced with an increasingly bewildering array of gifts and gestures that those who celebrate the days can bestow on their loved ones.

So, what’s happened to the staples of the sweetheart of yesteryear? Are we still buying chocolates and flowers and are there obvious winners and losers in the battle for the traditional gesture of affection?

This infographic compares the online performance of the three leading chocolate propositions with that of the three leading flower ones and discusses who, if any, are best placed to maximise their returns in a competitive market where they face off with grocers and Amazon. Who is placed to ensure they have sweet experience and who may suffer the slings and arrows of disappointment that stems from a poor online offering?

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Infographic

Omni-Channel Retailers: Who is winning the Digital Battle?

The end of the 2017 year saw contrasting fortunes in the retail world for different companies. Whilst Next and John Lewis posted positive results, M&S, House of Fraser and Debenhams’ results were less than positive. With the ever-increasing growth of Amazon, pure-play retailers such as ASOS and nice players like made.com the pressure is on for this competitor set. This infographic dissects the digital presence and performance of these five market-leading brands.

 

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Infographic

Surfing the web?

Surfwear brands have often managed to weather the ups and down of the economy, but even they look like they are facing challenging headwinds. As profit margins are squeezed and the search for a bargain increases more and more of these brands are looking to sell direct to the customer online. As summer comes to an end and sales start to fall away, this week’s infographic compares the online performance of five of the country’s biggest surfwear brands and assesses who has ridden the A-frame and who’s struggling with the ankle busters.

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Infographic

Scandi noir or Conran for the 21st century? Whose online Home and Garden offer is winning over the UK?

Since the turn of the century property porn on television and online has become ubiquitous. Not just content to offer us buying and selling programmes, schedulers offer us programmes on every aspect of ‘living’ at home, so much so that the BBC have twice run an interior design equivalent of ‘Bake Off’. One of the consequences is that we’ve seen an explosion of mid to low cost retailers (multi-channel and pure play online) that bring ‘the look’ out of the small screen and the glossy magazines and into the average home and garden. This week’s infographic compares the performance of four online players and explore where to go to keep up with the Joneses and whose offer is in need of a makeover.

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Infographic

Do millennial brands win when they shift a generation?

2016 has been an uncertain year for fashion brands, due to a number of factors including Brexit, changing customer behaviours and increased costs for businesses. UK retail sales have posted their biggest quarterly fall in seven years during the first three months of 2017. However, this hardly affected Superdry, the millennial fashion brand, who have had a stellar year. In this week’s infographic,we compare the performance of three of the country’s top millennial fashion brands against that of Superdry to see the impact of this generation leap.

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Infographic

Cubic zirconia or the genuine article: which jeweller is sparkling online?

Like many other sectors, jewellers have had to come to terms with an increase in the number of consumers choosing to find that perfect gift for a special someone through the online channel. This is a sector where national chains are fighting TV retailers like QVC, as well as new online only entrants and giants like Argos and where digital has allowed smaller high street specialists to continue to compete. So have any of the national chains taken steps to ensure that they are the owner of a diamond ecommerce execution?

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Infographic

Who’s banking on poor performance?

Banking has been ‘online’ for some time now and in a world where governments of all persuasions have been driving greater competitiveness the ‘big four’ (RBS/NatWest, Barclays, HSBC and Lloyds) banks have invested heavily not just in online banking but also online acquisition of new customers. For this week’s infographic, we review the online performance of the ‘big four’ high street banks to see if incumbency is really threatened by the advance of the ‘challenger’ sector or if they are banking on customer inertia to secure their market position.

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Infographic

Luxury Holidays infographic

Love hurts, they say and following Valentine’s Day, there are sure to be a few hurt pockets as gifting has moved from flowers and a night out into several days away. With an increasing prevalence of the extreme Valentine’s practitioner, an industry that tends to benefit from this shift is the Luxury Break market. Following Valentine’s Day we ask whether any of the leading players are in a position to maximise their returns.

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   We take your privacy very seriously and would never share or sell your data. By ticking this box you are letting us put you on our mailing list to whom we send out our research papers and major reports. You won’t hear from us more than once a month at most. If what we send isn’t for you, then you can unsubscribe at any time.

We build digital organisation capability. From one-off assignments through to long-term programmes that revolutionise performance, we deliver financial and organisational transformation.

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