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Publications and Articles

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Report

Good Growth Online Footfall Index – Quarter 3 2018

Given the importance of e-commerce in today’s retailing, footfall through bricks and mortar stores only tells part of the story. For the first time in the U.K., we have produced the index that will show the trends in the online traffic to the websites of Retail Week’s Top 150 companies, acting as a barometer for the health of the online high street. Read our review of the performance of these companies in the third quarter of 2018.

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Article

Improve the online fashion shopping experience

Poor site navigation, lack of product information, an over-complicated ordering process, personal data demands and technical failure contribute to high online shopping abandonment.

Writing for Admap magazine, our Chairman Professor Chris Bones uses a typical example from online fashion shopping to highlight the problems faced by retailers in a competitive industry. He explores the ways in which brands can improve their users’ customer experience by ensuring purchase relevance and smooth simplicity.

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Report

Good Growth Online Footfall Index – Quarter 1 2018

Given the importance of e-commerce in today’s retailing, footfall through bricks and mortar stores only tells part of the story. For the first time in the U.K. we have produced the index that will show the trends in the online traffic to the websites of Retail Week’s Top 150 companies, acting as a barometer for the health of the online high street. Read our review of the performance of these companies in the first quarter of 2018.

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Article

Commercial Leaders Continue to Rely on Social Media to Drive Revenue Despite the Difficulties in Measuring Effectiveness

Writing for US Business News, our CEO James Hammersley discusses the changing role of digital and social media in the US and what trends companies should be looking out for.

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Infographic

Banking on inertia?

With only 27% of North American consumers stating that they have a seamless experience from their banks’ branch, online and mobile offering despite 60% of them using online banking at least weekly, the pressure is on for these large organisations to shift their customer strategies to active engagement from one that relies on inertia.

This week’s infographic reviews the online performance of the USA’s top four banks in terms of numbers of branches open to identify who is cashing in and who is checking out.

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Article

Putting customers at the core of your digital strategy is key for success

Writing for Wealth & Finance International, Good Growth Chairman, Prof. Chris Bones, discusses the importance of responding to the demand of the customer for Financial Service providers. Chris explores the challenges facing the sector and outlines the ways in which organisations can place the customer at the centre of everything they do in order to ensure success.

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Infographic

Have we fallen out of love with chocolates and flowers?

As Valentine’s and Mother’s Day have passed so we were faced with an increasingly bewildering array of gifts and gestures that those who celebrate the days can bestow on their loved ones.

So, what’s happened to the staples of the sweetheart of yesteryear? Are we still buying chocolates and flowers and are there obvious winners and losers in the battle for the traditional gesture of affection?

This infographic compares the online performance of the three leading chocolate propositions with that of the three leading flower ones and discusses who, if any, are best placed to maximise their returns in a competitive market where they face off with grocers and Amazon. Who is placed to ensure they have sweet experience and who may suffer the slings and arrows of disappointment that stems from a poor online offering?

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Report

Infographic Review 2017

The past year, Good Growth’s series of infographics have investigated and reported on the online performance of around 80 e-commerce executions in the UK.

This round up gives an overview of this performance and draws some conclusions about what drives superior performance and what defines it.

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Infographic

Omni-Channel Retailers: Who is winning the Digital Battle?

The end of the 2017 year saw contrasting fortunes in the retail world for different companies. Whilst Next and John Lewis posted positive results, M&S, House of Fraser and Debenhams’ results were less than positive. With the ever-increasing growth of Amazon, pure-play retailers such as ASOS and nice players like made.com the pressure is on for this competitor set. This infographic dissects the digital presence and performance of these five market-leading brands.

 

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Report

Good Growth Footfall Index – December 2017

Given the importance of e-commerce in today’s retailing, footfall through bricks and mortar stores only tells part of the story. For the first time in the U.K. we have produced the index that will show the trends in the online traffic to the websites of Retail Week’s Top 150 companies. Acting as a barometer for the health of the online high street. Read our review of the performance of these companies across 2017.

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Why not contact the experienced and friendly Good Growth team to arrange a no-obligation discussion.

   We take your privacy very seriously and would never share or sell your data. By ticking this box you are letting us put you on our mailing list to whom we send out our research papers and major reports. You won’t hear from us more than once a month at most. If what we send isn’t for you, then you can unsubscribe at any time.

We build digital organisation capability. From one-off assignments through to long-term programmes that revolutionise performance, we deliver financial and organisational transformation.

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