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Publications and Articles

LATEST POST

Article

Telcos: utility or futility?

In this piece for Telecoms.com, Professor Chris Bones, Co-Founder and Chairman of Good Growth, looks at what telcos can do about the growing spectre of commoditisation.

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Infographic

Have we fallen out of love with chocolates and flowers?

As Valentine’s and Mother’s Day have passed so we were faced with an increasingly bewildering array of gifts and gestures that those who celebrate the days can bestow on their loved ones.

So, what’s happened to the staples of the sweetheart of yesteryear? Are we still buying chocolates and flowers and are there obvious winners and losers in the battle for the traditional gesture of affection?

This infographic compares the online performance of the three leading chocolate propositions with that of the three leading flower ones and discusses who, if any, are best placed to maximise their returns in a competitive market where they face off with grocers and Amazon. Who is placed to ensure they have sweet experience and who may suffer the slings and arrows of disappointment that stems from a poor online offering?

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Report

Infographic Review 2017

The past year, Good Growth’s series of infographics have investigated and reported on the online performance of around 80 e-commerce executions in the UK.

This round up gives an overview of this performance and draws some conclusions about what drives superior performance and what defines it.

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Infographic

Omni-Channel Retailers: Who is winning the Digital Battle?

The end of the 2017 year saw contrasting fortunes in the retail world for different companies. Whilst Next and John Lewis posted positive results, M&S, House of Fraser and Debenhams’ results were less than positive. With the ever-increasing growth of Amazon, pure-play retailers such as ASOS and nice players like made.com the pressure is on for this competitor set. This infographic dissects the digital presence and performance of these five market-leading brands.

 

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Report

Good Growth Footfall Index – December 2017

Given the importance of e-commerce in today’s retailing, footfall through bricks and mortar stores only tells part of the story. For the first time in the U.K. we have produced the index that will show the trends in the online traffic to the websites of Retail Week’s Top 150 companies. Acting as a barometer for the health of the online high street. Read our review of the performance of these companies across 2017.

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Article

Customer First – How to get ahead of the regulatory future

In an article for Utility Week, our COO Dr. Nick Shaw discusses the changes that need to be made in the way that energy companies handle their customers. Following the changes proposed by the Regulation Report, Nick encourages the sector to not wait for regulators to put customers first in their digital strategy.

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Article

Too Social? – Why SMEs Shouldn’t See Social Media as a Marketing Panacea

In conversation with Trevor Clawson of Forbes, our CEO James Hammersley discusses the need for caution around making significant investments into social media. James is concerned that entrepreneurs and SME managers might be putting too much faith in the power of social media.

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Infographic

Surfing the web?

Surfwear brands have often managed to weather the ups and down of the economy, but even they look like they are facing challenging headwinds. As profit margins are squeezed and the search for a bargain increases more and more of these brands are looking to sell direct to the customer online. As summer comes to an end and sales start to fall away, this week’s infographic compares the online performance of five of the country’s biggest surfwear brands and assesses who has ridden the A-frame and who’s struggling with the ankle busters.

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Social Media Report

Report on Social Media Effectiveness – August 2017

This is the fourth report on the commercial effectiveness evaluating investing in social media. In these reports, we review all the published research on social media and business in the last six months, analyse it and pull out the key conclusions.

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Infographic

Scandi noir or Conran for the 21st century? Whose online Home and Garden offer is winning over the UK?

Since the turn of the century property porn on television and online has become ubiquitous. Not just content to offer us buying and selling programmes, schedulers offer us programmes on every aspect of ‘living’ at home, so much so that the BBC have twice run an interior design equivalent of ‘Bake Off’. One of the consequences is that we’ve seen an explosion of mid to low cost retailers (multi-channel and pure play online) that bring ‘the look’ out of the small screen and the glossy magazines and into the average home and garden. This week’s infographic compares the performance of four online players and explore where to go to keep up with the Joneses and whose offer is in need of a makeover.

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WE ARE PARTNERED WITH...

We are proud to be a top tier 3* solutions partner with Optimizely, a world leader in optimisation technology working with the world’s largest brands. As a tier 3* partner, we are one of only 24 globally, demonstrating our capability as a world leader in our field.


CONTACT US

Why not contact the experienced and friendly Good Growth team to arrange a no-obligation discussion.

   We take your privacy very seriously and would never share or sell your data. By ticking this box you are letting us put you on our mailing list to whom we send out our research papers and major reports. You won’t hear from us more than once a month at most. If what we send isn’t for you, then you can unsubscribe at any time.

We build digital organisation capability. From one-off assignments through to long-term programmes that revolutionise performance, we deliver financial and organisational transformation.

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