Insights

Good Growth - Overweight, underpowered or scaled for success?

Overweight, underpowered or scaled for success?

February freezes optimistic New Year’s Resolutions and none more so than those associated with losing weight. This piles on the pressure for those businesses who need to capitalise on the ‘new year, new me’ attitude that takes hold at the start of every year.

2018 saw a high-profile TV campaign from relatively new entrant Jane Plan so this analysis takes Jane Plan and compares its digital performance against three key competitors all of whom are challenging for customer interest online.

Read Full Report
Good Growth - Overweight, underpowered or scaled for success?