As Kingfisher loses its CEO against a backdrop of a significant investment in digital, is this a sector that needs to pay heed to its own advertising and start fixing what stopped working some time ago?
DIY has been a major driver of the UK’s retail parks for the last 30 years or so. Given what it sells many also assumed that it was going to be less susceptible to the shift to digital and some reports suggest that for now this is correct in that the percentage of sales in DIY as a whole are less than the c.8% in grocery. However, there are predictions of rapid growth and the entry of Amazon into the sector coupled with the growth of B2B/B2C offers such as Screwfix where click and collect is a key offer to tradespeople all point to a sector where digital disruption will shape the direction of change. Put this with offers such as The Range and B&M – potentially the Aldi and Lidl of the sector – and it all adds up to a world where failing to get to grips with the customer, may result in subsiding sales.
This infographic takes the three leading home improvement and DIY stores in the UK (B&Q, Homebase and Wickes) and compares their online performance to Kingfisher’s hybrid Screwfix (where you can now register your profession as DIY!).Read Full Report