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Publications and Articles

LATEST POST

Infographic

Banking on inertia?

With only 27% of North American consumers stating that they have a seamless experience from their banks’ branch, online and mobile offering despite 60% of them using online banking at least weekly, the pressure is on for these large organisations to shift their customer strategies to active engagement from one that relies on inertia.

This week’s infographic reviews the online performance of the USA’s top four banks in terms of numbers of branches open to identify who is cashing in and who is checking out.

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Article

Putting customers at the core of your digital strategy is key for success

Writing for Wealth & Finance International, Good Growth Chairman, Prof. Chris Bones, discusses the importance of responding to the demand of the customer for Financial Service providers. Chris explores the challenges facing the sector and outlines the ways in which organisations can place the customer at the centre of everything they do in order to ensure success.

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Article

Customer First – How to get ahead of the regulatory future

In an article for Utility Week, our COO Dr. Nick Shaw discusses the changes that need to be made in the way that energy companies handle their customers. Following the changes proposed by the Regulation Report, Nick encourages the sector to not wait for regulators to put customers first in their digital strategy.

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Article

Too Social? – Why SMEs Shouldn’t See Social Media as a Marketing Panacea

In conversation with Trevor Clawson of Forbes, our CEO James Hammersley discusses the need for caution around making significant investments into social media. James is concerned that entrepreneurs and SME managers might be putting too much faith in the power of social media.

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Article

Argos: Where’s the shareholders value going to come from?

Following the £1.4 billion takeover of Home Retail Group, Argos has new shareholders with expectations that they continue to exceed against market expectations, especially as the core Sainsbury brand continues to be under performance pressure. In his article for Retail Week, our CEO James Hammersley, discusses where do Argos turn to deliver growth?

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Article

Amazon – As their tax bill falls is the High Street at risk?

Even if you want to quibble about Amazon being the epitome of the model e-commerce operation, they are certainly the behemoth. As The Economist argued this week, if the market cannot effectively respond to the opportunity (threat?) posed by Amazon, then competition authorities are likely to intervene more than they do now. In his latest article for Retail Week, our CEO James Hammersley discusses whether as Amazon’s tax bill falls is the High Street at risk?

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Article

How can John Lewis finesse their ecommerce strategy?

In his latest article for Retail Week, our CEO James Hammersley examines how John Lewis can finesse their ecommerce strategy.

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Article

Digital Innovation: the bridge between ideas and value

Unless we change, we die is an age-old retail mantra. It reflects the need to keep pace with a changing market, customer tastes and preferences.

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Article

The Search Function Problem: I Still Haven’t Found What I’m Looking For

This is about ‘findability’. Just as in a physical store, you want customers to find the product they are looking for and, in our experience, the least likely way to achieve this will be to replace your current search engine.

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Article

Split testing: Why your split tests are not driving a change in revenue or margin

The voice of the customer is most important in split testing, and the data derived from the process will give great insight into shopper habits and requirements.

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CONTACT US

Why not contact the experienced and friendly Good Growth team to arrange a no-obligation discussion.

   We take your privacy very seriously and would never share or sell your data. By ticking this box you are letting us put you on our mailing list to whom we send out our research papers and major reports. You won’t hear from us more than once a month at most. If what we send isn’t for you, then you can unsubscribe at any time.

We build digital organisation capability. From one-off assignments through to long-term programmes that revolutionise performance, we deliver financial and organisational transformation.

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