As Valentine’s and Mother’s Day have passed so we were faced with an increasingly bewildering array of gifts and gestures that those who celebrate the days can bestow on their loved ones.
So, what’s happened to the staples of the sweetheart of yesteryear? Are we still buying chocolates and flowers and are there obvious winners and losers in the battle for the traditional gesture of affection?
This infographic compares the online performance of the three leading chocolate propositions with that of the three leading flower ones and discusses who, if any, are best placed to maximise their returns in a competitive market where they face off with grocers and Amazon. Who is placed to ensure they have sweet experience and who may suffer the slings and arrows of disappointment that stems from a poor online offering?