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Publications and Articles

LATEST POST

Infographic

Scandi noir or Conran for the 21st century? Whose online Home and Garden offer is winning over the UK?

Since the turn of the century property porn on television and online has become ubiquitous. Not just content to offer us buying and selling programmes, schedulers offer us programmes on every aspect of ‘living’ at home, so much so that the BBC have twice run an interior design equivalent of ‘Bake Off’. One of the consequences is that we’ve seen an explosion of mid to low cost retailers (multi-channel and pure play online) that bring ‘the look’ out of the small screen and the glossy magazines and into the average home and garden. This week’s infographic compares the performance of four online players and explore where to go to keep up with the Joneses and whose offer is in need of a makeover.

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Market Insight

AXA

As the second largest insurer in Europe, AXA has been in existence for nearly two centuries. Offering everything from car insurance to healthcare and investments. As with any insurer, the company has experienced strong competition not just from other insurers but also from aggregators. Following AXA’s positive announcement of half-year profits rising 4% to £2.68 billion, we examine their e-commerce execution to see if they are doing all they can to stave off the competition and manage the future of aggregation.

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Market Insight

Kuoni

Once a British institution reserved for the rich, Kuoni now offer luxury holidays through a range of channels from traditional travel agents to direct to the mass market. As the company announces successive profit warnings, we decided to examine their e-commerce execution and see whether there are any clues as to how the company that defined the exotic holiday has become rather humdrum.

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Article

How can John Lewis finesse their ecommerce strategy?

In his latest article for Retail Week, our CEO James Hammersley examines how John Lewis can finesse their ecommerce strategy.

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Infographic

Experience Days infographic

With Christmas fast approaching and the inevitable struggle to find new gift ideas for friends and family, many people choose to book gift experience days. In a market that relies heavily on seasonal trends it is vital that the e-commerce executions of the companies involved are up to scratch. So who is winning the online battle for experience days? Is it the brand strong Virgin or newer challengers Red Letter Days and Buy a Gift.

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Infographic

Zara Infographic

Over the past months, news in the fashion industry has been pretty gloomy but in the last couple of weeks we have seen positive news from Zara and Boohoo, with both companies posting better than expected results. In order to discover whether their success in this competitive market is set to continue, we have compared the online performance of Zara and Boohoo against three of their closest industry competitors. The conclusions suggest that whilst they may have had a good 12 months they are not setting the pace.

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Infographic

LV

In September 2016, LV reported a decrease in operating profits from £70 million in the first half 2015 to just £22 million over the same period of 2016. In order to discover whether online is a potential sticking point for the under-pressure insurer, we have compared their e-commerce execution against four of their closest competitors to decide who is winning the battle for online insurance.

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Market Insight

IHG

IHG is the largest hotel group in the world – c. 750,000 rooms with more coming online over the next few years – this is an industry where scale is the chosen route and given their business model, and the market in which they have chosen to operate, they may be better placed to weather the challenge of Airbnb than many other operators.
Our latest market insight report investigates.

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Infographic

Asda

The online battle to be the best performing supermarket is fierce and with Christmas trading soon approaching, companies will be keen to ensure that they are in pole positon. Tesco, Asda, Sainsbury’s and Waitrose are fighting off the inexorable rise of the discounters with all but the latter involved in a vicious price war as a result. Morrisons, excluded from this review as they don’t invest in online advertising, previously associated with Ocado, have now announced a link-up with Amazon: they could yet transform their impact as a result.

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Market Insight

Ikea

We ask the question why when their public e-commerce goal is to more than triple revenue, Ikea are instead investing in brick and mortar operations?

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   We take your privacy very seriously and would never share or sell your data. By ticking this box you are letting us put you on our mailing list to whom we send out our research papers and major reports. You won’t hear from us more than once a month at most. If what we send isn’t for you, then you can unsubscribe at any time.

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