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Good Growth - The Road to Damascus: Why seeing conversion in a new light can make you more money

The Road to Damascus: Why seeing conversion in a new light can make you more money

Read our latest Whitepaper on the importance of investing behind the right driver for growth.

Whilst conversion rate is often seen as a measurement panacea, this paper raises the importance of considering propensity of users to make a purchase/subscribe and using this to build an effectiveness metric that provides a true view of performance.

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