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Google Analytics 4 – How to Avoid a Serious Headache
13 April 2022Go beyond the technical challenges, and understand how your organisation must prepare for GA4. In July 2023, Google has announced it will phase out the use of Universal Analytics, the current version of its popular Google Analytics service. Its replacement, GA4, will change the way that brands ...
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DTC: Why getting management on board is Key — Jo Hyder
1 February 2022In 2022, DTC could open a lot of doors. For brands, a DTC channel creates an opportunity to gain intimate knowledge of their customer base. Insight is generated directly from your brands’ customers, rather than industry averages. ...
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Good Growth adds top talent to their team
3 November 2020We are delighted to welcome Tori-Hermione Baker She brings experience from a hugely diverse 20-year career that has seen her at the helm of digital agencies such as Steak, Fetch, and WPP's Joule, and tenthavenue. She has ...
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Partner Spotlight: AB Tasty
19 October 2020"Conversion Optimisation can greatly reduce CPC and the overall CPA for the business." This was one of the key takeouts from our conversation with Thomas Lawson, Head of New Business UK at AB Tasty earlier this month. ...
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The Fifth Dimension: How to turn your hidden data into insights to drive profit even in tough times
23 June 2020The consequences of COVID-19 have created a new set of challenges for every business. Fundamentally, though, businesses need to assess where to invest and where to cut spending, in order to realise the best ROI and protect ...
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Good Growth support Employers’ Initiative on Domestic Abuse
10 June 2020Whilst home working and online schooling may be an exciting future for some, if you are an adult or child living with abuse then nothing could be more terrifying, damaging or possibly worse. As an employer we ...
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The Grocer: How brands are setting up DTC operations in a jiffy
1 June 2020It's great to see even more positive news of our work in delivering Heinz to Home (heinztohome.co.uk), this time in The Grocer.
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The Financial Times: Big food brands sidestep retailers in pandemic
29 May 2020Our direct-to-consumer work with Kraft Heinz, including a comment from our Chairman Professor Chris Bones, has been featured in the Financial Times.
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Social Media: Is it still the business revolution it once promised to be?
16 October 2018Whilst it is certainly the case that modern life for many is now affected by the presence of social media, is it true that this is proving a fruitful channel for brands looking to expand their reach ...
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Telcos: utility or futility?
16 July 2018In this piece for Telecoms.com, Professor Chris Bones, Co-Founder and Chairman of Good Growth, looks at what telcos can do about the growing spectre of commoditisation.
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Online Customers: Are you Keeping Yours Happy?
4 July 2018Customers continue to be let down by their online shopping experience and whilst there are some companies who understand it is the customer experience that drives sales, many more continue to think of themselves rather than the ...
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Improve the online fashion shopping experience
16 May 2018Poor site navigation, lack of product information, an over-complicated ordering process, personal data demands and technical failure contribute to high online shopping abandonment. Writing for Admap magazine, our Chairman Professor Chris Bones uses a typical example from ...
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Look who’s talking? Why brands must focus on the e-commerce experience ahead of voice and visual search
16 May 2018Convenience, simplicity, and recommendation has become the maxim for modern consumers. Writing for Customer Experience Magazine, our Chairman Prof. Chris Bones discusses the rise of voice and visual search and the need for brands to focus on ...
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