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Partner Spotlight: AB Tasty
19 October 2020"Conversion Optimisation can greatly reduce CPC and the overall CPA for the business." This was one of the key takeouts from our conversation with Thomas Lawson, Head of New Business UK at AB Tasty earlier this month. After AB Tasty posed three questions to our CEO James Hammersley, ...
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The Fifth Dimension: How to turn your hidden data into insights to drive profit even in tough times
23 June 2020The consequences of COVID-19 have created a new set of challenges for every business. Fundamentally, though, businesses need to assess where to invest and where to cut spending, in order to realise the best ROI and protect ...
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Good Growth support Employers’ Initiative on Domestic Abuse
10 June 2020Whilst home working and online schooling may be an exciting future for some, if you are an adult or child living with abuse then nothing could be more terrifying, damaging or possibly worse. As an employer we ...
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The Grocer: How brands are setting up DTC operations in a jiffy
1 June 2020It's great to see even more positive news of our work in delivering Heinz to Home (heinztohome.co.uk), this time in The Grocer.
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The Financial Times: Big food brands sidestep retailers in pandemic
29 May 2020Our direct-to-consumer work with Kraft Heinz, including a comment from our Chairman Professor Chris Bones, has been featured in the Financial Times.
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Social Media: Is it still the business revolution it once promised to be?
16 October 2018Whilst it is certainly the case that modern life for many is now affected by the presence of social media, is it true that this is proving a fruitful channel for brands looking to expand their reach ...
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Telcos: utility or futility?
16 July 2018In this piece for Telecoms.com, Professor Chris Bones, Co-Founder and Chairman of Good Growth, looks at what telcos can do about the growing spectre of commoditisation.
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Online Customers: Are you Keeping Yours Happy?
4 July 2018Customers continue to be let down by their online shopping experience and whilst there are some companies who understand it is the customer experience that drives sales, many more continue to think of themselves rather than the ...
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Improve the online fashion shopping experience
16 May 2018Poor site navigation, lack of product information, an over-complicated ordering process, personal data demands and technical failure contribute to high online shopping abandonment. Writing for Admap magazine, our Chairman Professor Chris Bones uses a typical example from ...
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Look who’s talking? Why brands must focus on the e-commerce experience ahead of voice and visual search
16 May 2018Convenience, simplicity, and recommendation has become the maxim for modern consumers. Writing for Customer Experience Magazine, our Chairman Prof. Chris Bones discusses the rise of voice and visual search and the need for brands to focus on ...
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Commercial Leaders Continue to Rely on Social Media to Drive Revenue Despite the Difficulties in Measuring Effectiveness
27 April 2018Writing for US Business News, our CEO James Hammersley discusses the changing role of digital and social media in the US and what trends companies should be looking out for.
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Putting customers at the core of your digital strategy is key for success
3 April 2018Writing for Wealth & Finance International, Good Growth Chairman, Prof. Chris Bones, discusses the importance of responding to the demand of the customer for Financial Service providers. Chris explores the challenges facing the sector and outlines the ...
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Too Social? – Why SMEs Shouldn’t See Social Media as a Marketing Panacea
26 January 2018In conversation with Trevor Clawson of Forbes, our CEO James Hammersley discusses the need for caution around making significant investments into social media. James is concerned that entrepreneurs and SME managers might be putting too much faith ...
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