Publications

Good Growth - The Road to Damascus: Why seeing conversion in a new light can make you more money

Latest
Publication

Publication

The Road to Damascus: Why seeing conversion in a new light can make you more money

4 March 2020

Read our latest Whitepaper on the importance of investing behind the right driver for growth. Whilst conversion rate is often seen as a measurement panacea, this paper raises the importance of considering propensity of users to make a purchase/subscribe and using this to build an effectiveness metric that ...

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Our
Publications

Good Growth - Red Queen Whitepaper
Publication

Red Queen Syndrome: Why e-commerce channels fail to improve performance (and what you can do about it)

15 August 2019

Read our latest Whitepaper on the growth paradox in e-commerce. The thinking has been developed by our Director of Insight and Analytics Mike Duke and guided by our experience of using science to put the customer at ...

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Good Growth - Online Footfall Index Quarter 3 2018
Publication

Good Growth Online Footfall Index – Quarter 3 2018

13 November 2018

Given the importance of e-commerce in today’s retailing, footfall through bricks and mortar stores only tells part of the story. For the first time in the U.K., we have produced the index that will show the trends ...

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Good Growth - Social Media Report October 2018
Publication

Report on Social Media Effectiveness – October 2018

20 October 2018

This is our fifth report on the commercial effectiveness of investing in social media marketing and, despite the PR, the research continues to raise questions about the rush to spend in social. The last report was published ...

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Good Growth - Online Footfall Index Quarter 2 2018
Publication

Good Growth Online Footfall Index- Quarter 2 2018

16 August 2018

Given the importance of e-commerce in today’s retailing, footfall through bricks and mortar stores only tells part of the story. For the first time in the U.K., we have produced the index that will show the trends ...

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Good Growth Online Footfall Index – Quarter 1 2018
Publication

Good Growth Online Footfall Index – Quarter 1 2018

30 April 2018

Given the importance of e-commerce in today’s retailing, footfall through bricks and mortar stores only tells part of the story. For the first time in the U.K. we have produced the index that will show the trends ...

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Infographic Review 2017
Publication

Infographic Review 2017

1 March 2018

The past year, Good Growth’s series of infographics have investigated and reported on the online performance of around 80 e-commerce executions in the UK. This round up gives an overview of this performance and draws some conclusions ...

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Good Growth Footfall Index – December 2017
Publication

Infographic Review 2017

26 January 2018

Given the importance of e-commerce in today’s retailing, footfall through bricks and mortar stores only tells part of the story. For the first time in the U.K. we have produced the index that will show the trends ...

Read more