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The Growth Hacking Handbook For Established Brands
20 July 2021Growth Hacking is most often associated with start-ups or product innovations, its legacy in established brands has often been to marginalise innovation into separate unites and to associate it with new products. The results can be mixed, and failure in our experience is often associated with a lack ...
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Everybody has a plan until they get punched in the mouth
10 March 20212020 was the year much of the world got punched in the mouth. Right across every sector, for some businesses it was a knock-out blow. For others, however, whilst they might have been ‘down on points’, they ...
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USING CUSTOMER EXPERIENCE INNOVATION TO REBUILD PERFORMANCE AT PACE
29 October 2020To help leaders responsible for growth, Kibo Commerce and Good Growth have pooled our customer experience expertise from working with global brands in sectors as diverse as consumer goods, retail, automotive, travel and hospitality, financial services and ...
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Retail Roulette: Why Chaos Theory can help spot the patterns
30 September 2020Physicists have demonstrated that with the right data it is possible to gain a quantum advantage in roulette by applying the principles of Chaos Theory. As our world re-sets post COVID-19 the same thinking can be applied ...
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How is COVID-19 affecting online footfall?
23 April 2020As the COVID-19 challenge continues to grip the UK, the retail sector continues to be tested in ways previously unknown. Even in wartime Britain, people were able to visit shops and keep the economy moving. This time ...
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The Fifth Dimension: How to use your data to repair your balance sheet in challenging times (and how to get results in weeks)
9 April 2020The current emergency has delivered the economy a significant blow and it may take months, if not years, to recover. Whilst government assistance will help, the damage to balance sheets will be significant. You will already be ...
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The Road to Damascus: Why seeing conversion in a new light can make you more money
4 March 2020Read our latest Whitepaper on the importance of investing behind the right driver for growth. Whilst conversion rate is often seen as a measurement panacea, this paper raises the importance of considering propensity of users to make ...
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Red Queen Syndrome: Why e-commerce channels fail to improve performance (and what you can do about it)
15 August 2019Read our latest Whitepaper on the growth paradox in e-commerce. The thinking has been developed by our Director of Insight and Analytics Mike Duke and guided by our experience of using science to put the customer at ...
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Good Growth Online Footfall Index – Quarter 3 2018
13 November 2018Given the importance of e-commerce in today’s retailing, footfall through bricks and mortar stores only tells part of the story. For the first time in the U.K., we have produced the index that will show the trends ...
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Report on Social Media Effectiveness – October 2018
20 October 2018This is our fifth report on the commercial effectiveness of investing in social media marketing and, despite the PR, the research continues to raise questions about the rush to spend in social. The last report was published ...
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Good Growth Online Footfall Index- Quarter 2 2018
16 August 2018Given the importance of e-commerce in today’s retailing, footfall through bricks and mortar stores only tells part of the story. For the first time in the U.K., we have produced the index that will show the trends ...
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Good Growth Online Footfall Index – Quarter 1 2018
30 April 2018Given the importance of e-commerce in today’s retailing, footfall through bricks and mortar stores only tells part of the story. For the first time in the U.K. we have produced the index that will show the trends ...
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Infographic Review 2017
1 March 2018The past year, Good Growth’s series of infographics have investigated and reported on the online performance of around 80 e-commerce executions in the UK. This round up gives an overview of this performance and draws some conclusions ...
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