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The Road to Damascus: Why seeing conversion in a new light can make you more money
4 March 2020Read our latest Whitepaper on the importance of investing behind the right driver for growth. Whilst conversion rate is often seen as a measurement panacea, this paper raises the importance of considering propensity of users to make a purchase/subscribe and using this to build an effectiveness metric that ...
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Red Queen Syndrome: Why e-commerce channels fail to improve performance (and what you can do about it)
15 August 2019Read our latest Whitepaper on the growth paradox in e-commerce. The thinking has been developed by our Director of Insight and Analytics Mike Duke and guided by our experience of using science to put the customer at ...
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Good Growth Online Footfall Index – Quarter 3 2018
13 November 2018Given the importance of e-commerce in today’s retailing, footfall through bricks and mortar stores only tells part of the story. For the first time in the U.K., we have produced the index that will show the trends ...
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Report on Social Media Effectiveness – October 2018
20 October 2018This is our fifth report on the commercial effectiveness of investing in social media marketing and, despite the PR, the research continues to raise questions about the rush to spend in social. The last report was published ...
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Good Growth Online Footfall Index- Quarter 2 2018
16 August 2018Given the importance of e-commerce in today’s retailing, footfall through bricks and mortar stores only tells part of the story. For the first time in the U.K., we have produced the index that will show the trends ...
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Good Growth Online Footfall Index – Quarter 1 2018
30 April 2018Given the importance of e-commerce in today’s retailing, footfall through bricks and mortar stores only tells part of the story. For the first time in the U.K. we have produced the index that will show the trends ...
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Infographic Review 2017
1 March 2018The past year, Good Growth’s series of infographics have investigated and reported on the online performance of around 80 e-commerce executions in the UK. This round up gives an overview of this performance and draws some conclusions ...
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Infographic Review 2017
26 January 2018Given the importance of e-commerce in today’s retailing, footfall through bricks and mortar stores only tells part of the story. For the first time in the U.K. we have produced the index that will show the trends ...
Read more