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Good Growth - Improve the online fashion shopping experience

Improve the online fashion shopping experience

Poor site navigation, lack of product information, an over-complicated ordering process, personal data demands and technical failure contribute to high online shopping abandonment.

Writing for Admap magazine, our Chairman Professor Chris Bones uses a typical example from online fashion shopping to highlight the problems faced by retailers in a competitive industry. He explores the ways in which brands can improve their users’ customer experience by ensuring purchase relevance and smooth simplicity.

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Improve the online fashion shopping experience