Marketing Effectiveness & Attribution

Good Growth - Marketing Effectiveness & Attribution

What we do

MARKETING EFFECTIVENESS

Invest smarter to deliver greater returns on investment.

Avoid the bias of marketing platforms through a better understanding of campaign and channel performance, ultimately increasing ROI.

The Challenge

Despite significant resource and spend dedicated to marketing, few organisations have a reliable view of how these investments contribute to the bottom line. This is a challenge created by the volume of data available and data becoming siloed across, often biased, marketing platforms for whom the objective is for you to spend more.

Our Response

Using existing data sets we aggregate performance across marketing platforms and activities and apply our own, unbiased, approach to data analytics to:

Measure truth

Using existing data sets, aggregated across platforms, we establish an unbiased view of marketing effectiveness to understand what activities do and do not perform, without the bias that results from having to maximise investments in a single platform.

Understand the customer

Many customers do not buy on their first visit and the failure to account for this restricts marketing strategy to the last click interaction. By taking a holistic view of the broader customer engagement we identify which channels support consideration to purchase, not solely conversions.

Identify relationships

Through a blend of statistical methods we measure the relationship between marketing channels, allowing for us to identify combinations of activities that, together, deliver the greatest returns on investment.

Automate recommendations

We build bespoke attribution and modelling solutions that automate investments and bid adjustment decision making in marketing.

The Output

An authentic and valuable understanding of marketing effectiveness and investments, to direct and inform future decisions on marketing investments and spend.

Client Story

Since launching the new ‘Pet-Led customer journey, we have continued to work collaboratively with Good Growth, drawing on their expertise to define a robust roadmap of test and learn to refine the experience, with data driven focus from detailed metric analytics, user experience data and focused customer surveys. Good Growth have been an amazing team to work with and they continue to work collaboratively with us, and our external partners, as our joined-up pet care customer experience evolves into the proposition of the future.

Chris Hoyland Group Digital Director, Pets at Home

We needed to land our website in less than 3 weeks. Good Growth took up the challenge and importantly kept it to the strict time frame. The commitment from their team was truly amazing.

Jean-Philippe Nier Head of ecommerce, UK & Ireland, Kraft Heinz

Good Growth provided additional capacity to understand performance in both the US and the UK: together - we were able to understand customers in the market to benchmark our own performance and provide innovative solutions to capture the additional revenue.

Andrew Thompson ecommerce Director (former), Boohoo Group

What our clients say