For a business to thrive competitively in today’s marketplace, it needs to have an effective e-commerce channel.
Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business.
Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business.
From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies.