Google Optimize: Sunset or Total Eclipse


Google have announced another sunset, with Optimize the latest product to be scheduled for entry in the Google Graveyard.
What does this mean for AB testing? Will it compound GA4 migration issues? What’s next for Marketers and Data Teams?

Zoë Hitchens and David Watkins from Good Growth’s Insight and Analytics team talk to George Hall about the upcoming challenges and implications of the sunset.

Listen now: