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Google Analytics 4 – How to Avoid a Serious Headache

13 April 2022

Go beyond the technical challenges, and understand how your organisation must prepare for GA4.   In July 2023, Google has announced it will phase out the use of Universal Analytics, the current version of its popular Google Analytics service. Its replacement, GA4, will change the way that brands ...

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Podcast

Darren Topp and Mark Wright on the Health of the UK High Street

8 February 2022

On this special two-part episode, we welcome back two former guests to the podcast. Darren Topp, CEO of LK Bennett and Good Growth Chairman and Mark Wright, Global Operations Director at FatFace, sit down to reflect on the ...

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Article

DTC: Why getting management on board is Key — Jo Hyder

1 February 2022

In 2022, DTC could open a lot of doors. For brands, a DTC channel creates an opportunity to gain intimate knowledge of their customer base. Insight is generated directly from your brands’ customers, rather than industry averages. ...

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Podcast

Want it Now? The Rapid Delivery Market with Alex Murray

2 December 2021

Want it now? Perhaps you can. The rapid delivery market has accelerated, well… rapidly! Urban-based shoppers today now have a selection of apps to order groceries to their door in less than 20 minutes. Alex Murray, Principal ...

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Podcast

Creating a Better Video-on-Demand Platform with Stu Jones

19 October 2021

Ad breaks: are they really that bad? Listening to viewers can make them better. By integrating customer research and experimentation into their team, ITV Hub has continued to grow in the competitive video-on-demand (VOD) market. Good Growth ...

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Podcast

S4 E1: Utilising AI for Customer Insight with Andrei Danescu

15 September 2021

Who says robots can’t understand humans? On this episode, Andrei introduces us to his business, BotsAndUs. He introduces us to ‘Bo'. Bo is their customer-facing robot, can help improve a customer’s experience. Whether they be at an ...

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Podcast

S3 E6: Liberating Heinz Beanz with JoJo de Noronha

29 July 2021

Why should Heinz Beanz be confined to the can? That’s what Kraft Heinz’s Northern European President, JoJo de Noronha questioned when she took up the role 18 months ago. JoJo joins Dan to explain how Kraft Heinz ...

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Publication

The Growth Hacking Handbook For Established Brands

20 July 2021

Growth Hacking is most often associated with start-ups or product innovations, its legacy in established brands has often been to marginalise innovation into separate unites and to associate it with new products. The results can be mixed, ...

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Podcast

Diversity in Business with Tori-Hermione Baker and Francesca Bateman

24 June 2021

Diversity is a problem for business, and it's still a problem for us. So what can we do about it? The first thing that anyone can do is listen. In this episode Dan Kendall speaks with fellow ...

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Video

Quality customer data and decision making for senior leaders

17 June 2021

Good Growth's Johnny Gedye and Paul Canavan, Digital Director at Wickes sit down to discuss the link between quality customer data and decision making for senior leaders.

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Podcast

S3 E4: Transforming healthcare through the power of digital with Suzanne Tracey

28 April 2021

Through all the challenges and stresses of the global pandemic, opportunities to innovate clinical care and improve the patient experience have been realised. Dan speaks to the CEO of the Royal Devon & Exeter NHS Foundation Trust ...

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Podcast

S3 E3: The power of data for global brands in e-commerce with Dean McElwee

31 March 2021

With a vast experience of working in e-commerce with global brands across Europe & Africa, there is no one better to discuss the relationship of brands in e-commerce than Dean McElwee. Dean speaks of his learnings of ...

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Publication

Everybody has a plan until they get punched in the mouth

10 March 2021

2020 was the year much of the world got punched in the mouth. Right across every sector, for some businesses it was a knock-out blow. For others, however, whilst they might have been ‘down on points’, they ...

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