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Good Growth adds top talent to their team

3 November 2020

We are delighted to welcome Tori-Hermione Baker She brings experience from a hugely diverse 20-year career that has seen her at the helm of digital agencies such as Steak, Fetch, and WPP's Joule, and tenthavenue. She has worked with brands including Unilever, Expedia, eBay, John Lewis, Debenhams, British ...

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USING CUSTOMER EXPERIENCE INNOVATION TO REBUILD PERFORMANCE AT PACE

29 October 2020

To help leaders responsible for growth, Kibo Commerce and Good Growth have pooled our customer experience expertise from working with global brands in sectors as diverse as consumer goods, retail, automotive, travel and hospitality, financial services and ...

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Podcast

S2 E4: Bridging health inequalities through innovation

21 October 2020

Lord Victor Adebowale has devoted his career to tackling health inequalities in society, through all his accomplishments, his aim is to simply leave the place in a better state than he found it. Now the co-founder & ...

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Article

Partner Spotlight: AB Tasty

19 October 2020

"Conversion Optimisation can greatly reduce CPC and the overall CPA for the business." This was one of the key takeouts from our conversation with Thomas Lawson, Head of New Business UK at AB Tasty earlier this month. ...

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Publication

Retail Roulette: Why Chaos Theory can help spot the patterns

30 September 2020

Physicists have demonstrated that with the right data it is possible to gain a quantum advantage in roulette by applying the principles of Chaos Theory. As our world re-sets post COVID-19 the same thinking can be applied ...

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Podcast

S2 S3: Innovating Through Disruption

29 September 2020

The wonderful Anna Rawling sat down with host Dan Kendall to share her insights from a hugely successful career in media and now with The Business of Fashion. Alongside her accomplishments of leading customer acquisition and retention ...

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Podcast

S2 E2: Vanity is Insanity

21 August 2020

In our next episode, Good Growth’s Director of Insight & Analytics, Mike Duke, sits down with Dan to outline why many businesses are inaccurately reporting performance online because of the inability to look beyond singular metrics and ...

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Podcast

S2 E1: The panel: What does innovation actually mean?

22 July 2020

To kick off Series 2, Dan is joined by Marketing pioneer, Simon Gulliford, Digital guru, David Plumb and Good Growth's Chairman & co-founder, Prof Chris Bones. Dan quizzes them on what innovation is all about as his ...

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Podcast

Welcome to Series 2: Introduction to Innovation

18 July 2020

Our host, Dan Kendall previews what you can expect to hear through series 2 of the Good Growth podcast.

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Podcast

Episode 7: What have we learned from Season 1?

13 July 2020

Dan is joined by Tommy Router to summarise what we have learned from our guests during the series. They discuss the significance of our guests' comments given the circumstances we find ourselves in today as well as ...

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Podcast

Episode 6: QVC: From teleshopping pioneer to omnichannel experience with Rob Muller

23 June 2020

Our host Dan Kendall is joined by senior business leader Rob Muller. Having previously held roles with QVC in their Philadelphia HQ across two decades, Rob took up his position in London as CEO of the UK ...

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Article

The Fifth Dimension: How to turn your hidden data into insights to drive profit even in tough times

23 June 2020

The consequences of COVID-19 have created a new set of challenges for every business. Fundamentally, though, businesses need to assess where to invest and where to cut spending, in order to realise the best ROI and protect ...

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Article

Good Growth support Employers’ Initiative on Domestic Abuse

10 June 2020

Whilst home working and online schooling may be an exciting future for some, if you are an adult or child living with abuse then nothing could be more terrifying, damaging or possibly worse. As an employer we ...

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