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Insight
Article
Many Unhappy Returns. Should all retailers charge for returns?
20 July 2022Chief Product Officer Mike Duke offers four key methods for assessing the impact of returns on profitability, to prevent more profits from being sucked away by rising numbers of returned items. Retail organisations are facing significant headwinds as they prepare for one of the busiest trading periods ...
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Insights
Podcast
Google Analytics 4: What you Need to Know
13 June 2022With the end of Universal Analytics in June 2023, organisations have to respond to the challenge ahead. Whilst data teams can manage the technical challenge, leadership and management also need to understand the organisational challenges ahead. In ...
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Podcast
Cathy Reid on Building your Customer Experience
13 June 2022Can you recall the last time you had a great customer experience? Our guest this week might know what made it so good. Cathy Reid is the former Head of Customer Experience for Ann Summers and Mountain ...
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Publication
Google Analytics 4 – How to Avoid a Serious Headache
13 April 2022Go beyond the technical challenges, and understand how your organisation must prepare for GA4. In July 2023, Google has announced it will phase out the use of Universal Analytics, the current version of its popular Google ...
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Podcast
Darren Topp and Mark Wright on the Health of the UK High Street
8 February 2022On this special two-part episode, we welcome back two former guests to the podcast. Darren Topp, CEO of LK Bennett and Good Growth Chairman and Mark Wright, Global Operations Director at FatFace, sit down to reflect on the ...
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Article
DTC: Why getting management on board is Key — Jo Hyder
1 February 2022In 2022, DTC could open a lot of doors. For brands, a DTC channel creates an opportunity to gain intimate knowledge of their customer base. Insight is generated directly from your brands’ customers, rather than industry averages. ...
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Podcast
Want it Now? The Rapid Delivery Market with Alex Murray
2 December 2021Want it now? Perhaps you can. The rapid delivery market has accelerated, well… rapidly! Urban-based shoppers today now have a selection of apps to order groceries to their door in less than 20 minutes. Alex Murray, Principal ...
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Podcast
Creating a Better Video-on-Demand Platform with Stu Jones
19 October 2021Ad breaks: are they really that bad? Listening to viewers can make them better. By integrating customer research and experimentation into their team, ITV Hub has continued to grow in the competitive video-on-demand (VOD) market. Good Growth ...
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Podcast
S4 E1: Utilising AI for Customer Insight with Andrei Danescu
15 September 2021Who says robots can’t understand humans? On this episode, Andrei introduces us to his business, BotsAndUs. He introduces us to ‘Bo'. Bo is their customer-facing robot, can help improve a customer’s experience. Whether they be at an ...
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Podcast
S3 E6: Liberating Heinz Beanz with JoJo de Noronha
29 July 2021Why should Heinz Beanz be confined to the can? That’s what Kraft Heinz’s Northern European President, JoJo de Noronha questioned when she took up the role 18 months ago. JoJo joins Dan to explain how Kraft Heinz ...
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Publication
The Growth Hacking Handbook For Established Brands
20 July 2021Growth Hacking is most often associated with start-ups or product innovations, its legacy in established brands has often been to marginalise innovation into separate unites and to associate it with new products. The results can be mixed, ...
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Podcast
Diversity in Business with Tori-Hermione Baker and Francesca Bateman
24 June 2021Diversity is a problem for business, and it's still a problem for us. So what can we do about it? The first thing that anyone can do is listen. In this episode Dan Kendall speaks with fellow ...
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Video
Quality customer data and decision making for senior leaders
17 June 2021Good Growth's Johnny Gedye and Paul Canavan, Digital Director at Wickes sit down to discuss the link between quality customer data and decision making for senior leaders.
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