Insights

Good Growth - Insights

Latest
Insight

Article

Many Unhappy Returns. Should all retailers charge for returns?

20 July 2022

Chief Product Officer Mike Duke offers four key methods for assessing the impact of returns on profitability, to prevent more profits from being sucked away by rising numbers of returned items.   Retail organisations are facing significant headwinds as they prepare for one of the busiest trading periods ...

Read more

Our
Insights

Podcast

Google Analytics 4: What you Need to Know

13 June 2022

With the end of Universal Analytics in June 2023, organisations have to respond to the challenge ahead. Whilst data teams can manage the technical challenge, leadership and management also need to understand the organisational challenges ahead. In ...

Read more
Podcast

Cathy Reid on Building your Customer Experience

13 June 2022

Can you recall the last time you had a great customer experience? Our guest this week might know what made it so good. Cathy Reid is the former Head of Customer Experience for Ann Summers and Mountain ...

Read more
Publication

Google Analytics 4 – How to Avoid a Serious Headache

13 April 2022

Go beyond the technical challenges, and understand how your organisation must prepare for GA4.   In July 2023, Google has announced it will phase out the use of Universal Analytics, the current version of its popular Google ...

Read more
Podcast

Darren Topp and Mark Wright on the Health of the UK High Street

8 February 2022

On this special two-part episode, we welcome back two former guests to the podcast. Darren Topp, CEO of LK Bennett and Good Growth Chairman and Mark Wright, Global Operations Director at FatFace, sit down to reflect on the ...

Read more
Article

DTC: Why getting management on board is Key — Jo Hyder

1 February 2022

In 2022, DTC could open a lot of doors. For brands, a DTC channel creates an opportunity to gain intimate knowledge of their customer base. Insight is generated directly from your brands’ customers, rather than industry averages. ...

Read more
Podcast

Want it Now? The Rapid Delivery Market with Alex Murray

2 December 2021

Want it now? Perhaps you can. The rapid delivery market has accelerated, well… rapidly! Urban-based shoppers today now have a selection of apps to order groceries to their door in less than 20 minutes. Alex Murray, Principal ...

Read more
Podcast

Creating a Better Video-on-Demand Platform with Stu Jones

19 October 2021

Ad breaks: are they really that bad? Listening to viewers can make them better. By integrating customer research and experimentation into their team, ITV Hub has continued to grow in the competitive video-on-demand (VOD) market. Good Growth ...

Read more
Podcast

S4 E1: Utilising AI for Customer Insight with Andrei Danescu

15 September 2021

Who says robots can’t understand humans? On this episode, Andrei introduces us to his business, BotsAndUs. He introduces us to ‘Bo'. Bo is their customer-facing robot, can help improve a customer’s experience. Whether they be at an ...

Read more
Podcast

S3 E6: Liberating Heinz Beanz with JoJo de Noronha

29 July 2021

Why should Heinz Beanz be confined to the can? That’s what Kraft Heinz’s Northern European President, JoJo de Noronha questioned when she took up the role 18 months ago. JoJo joins Dan to explain how Kraft Heinz ...

Read more
Publication

The Growth Hacking Handbook For Established Brands

20 July 2021

Growth Hacking is most often associated with start-ups or product innovations, its legacy in established brands has often been to marginalise innovation into separate unites and to associate it with new products. The results can be mixed, ...

Read more
Podcast

Diversity in Business with Tori-Hermione Baker and Francesca Bateman

24 June 2021

Diversity is a problem for business, and it's still a problem for us. So what can we do about it? The first thing that anyone can do is listen. In this episode Dan Kendall speaks with fellow ...

Read more
Video

Quality customer data and decision making for senior leaders

17 June 2021

Good Growth's Johnny Gedye and Paul Canavan, Digital Director at Wickes sit down to discuss the link between quality customer data and decision making for senior leaders.

Read more

Want the latest industry insights?
Join our mailing list.