Latest
Insight
Podcast
Episode 3: Rebooting the Agency Model with Mary Keane-Dawson
12 March 2020In this episode, the Good Growth podcast is joined by a leading figure in digital advertising, Mary Keane-Dawson has done it all in digital advertising. From publisher-side to agency-side, Mary discusses her wide ranging career, the evolution of today's digital advertising market and the need to reboot the ...
Read moreOur
Insights
Publication
The Road to Damascus: Why seeing conversion in a new light can make you more money
4 March 2020Read our latest Whitepaper on the importance of investing behind the right driver for growth. Whilst conversion rate is often seen as a measurement panacea, this paper raises the importance of considering propensity of users to make ...
Read more
Podcast
Episode 2: Using digital in student recruitment with Jane Chafer
4 February 2020In this episode, the Good Growth podcast is joined by one of education's leading figures. Jane Chafer is currently Director of Marketing, Recruitment (Students), Communications and Global at the University of Exeter having previously had roles with ...
Read more
Podcast
Episode 1: The Future of the High Street with Darren Topp
9 January 2020In this episode, the Good Growth podcast is in conversation with one of UK retail's most recognised leaders Darren Topp. Darren was formerly CEO of BHS and currently CEO of luxury retailer L.K.Bennett. In 2019, Darren joined ...
Read more
Publication
Red Queen Syndrome: Why e-commerce channels fail to improve performance (and what you can do about it)
15 August 2019Read our latest Whitepaper on the growth paradox in e-commerce. The thinking has been developed by our Director of Insight and Analytics Mike Duke and guided by our experience of using science to put the customer at ...
Read more
Infographic
Who needs more than DIY when it comes to digital?
12 June 2019As Kingfisher loses its CEO against a backdrop of a significant investment in digital, is this a sector that needs to pay heed to its own advertising and start fixing what stopped working some time ago? DIY ...
Read more
Infographic
Where to find your Brexit stockpile storage solution?
27 March 2019As the winter cobwebs are blown away by the emergence of spring so comes the sight of a garden untouched for months. In a desire to utilise outside space, or to escape from family and friends inside ...
Read more
Infographic
Overweight, underpowered or scaled for success?
18 February 2019February freezes optimistic New Year’s Resolutions and none more so than those associated with losing weight. This piles on the pressure for those businesses who need to capitalise on the ‘new year, new me’ attitude that takes ...
Read more
Video
Getting the Organisation Right
4 December 2018Our COO Dr. Nick Shaw explains the role of an ineffective operating model in stifling digital success. He outlines why this failure occurs and how to overcome the challenges faced in making the organisation work.
Read more
Video
Financial Times Future of Retail Summit: The Partnership Panel
22 November 2018In this panel session for the Financial Times’ Future of Retail Summit, Good Growth CEO James Hammersley discusses the importance of achieving a truly customer-centric organisation. The panel also looks at how new partnerships within retail are ...
Read more
Publication
Good Growth Online Footfall Index – Quarter 3 2018
13 November 2018Given the importance of e-commerce in today’s retailing, footfall through bricks and mortar stores only tells part of the story. For the first time in the U.K., we have produced the index that will show the trends ...
Read more
Publication
Report on Social Media Effectiveness – October 2018
20 October 2018This is our fifth report on the commercial effectiveness of investing in social media marketing and, despite the PR, the research continues to raise questions about the rush to spend in social. The last report was published ...
Read more
Article
Social Media: Is it still the business revolution it once promised to be?
16 October 2018Whilst it is certainly the case that modern life for many is now affected by the presence of social media, is it true that this is proving a fruitful channel for brands looking to expand their reach ...
Read more