Innovation & Experimentation
What we do
INNOVATION & EXPERIMENTATION
Innovate digital journeys that delight customers.
Grow faster by embedding an iterative process of Test & Learn, and respond to measurable customer failure to deliver sustainable growth through digital channels.
The Challenge
All organisations look to improve performance through innovation. This could be through new assets, marketing campaigns, improved customer journeys or optimisation of current activity. But despite significant effort and investment it is common to gain limited, if any, return on investment.
Our Response
We work with organisations to embed our Test & Learn process that, whether it be a single AB test or a complex multi-page journey launch, is rooted in design thinking principles:
Hypothesis development
Establish a clear understanding of the customer challenge that the test is responding to.
Creative
As informed by the hypothesis, ideate potential responses that address the customer need.
Execution
Build and release the alternative user experience.
Analysis
Measure the impact of the variation through a rich analysis of impacts in both commercial metrics and user engagement.
Iteration
Using the results of the test, iterate and develop the initial hypothesis to unlock additional testing cycles.
The Output
A faster rate of growth delivered through an iterative, data driven approach to innovation that places the customer at the centre of decision making.
