Customer Insight & Analytics

Good Growth - Customer Insight & Analytics

What we do


Understand customers better than the competition.

Grow faster by connecting the measurement of what is happening with the insight that explains why it happens - most importantly why customers fail to buy.

The Challenge

Organisations are not lacking in data, but often struggle to decipher relevant data and insight to understand their customers. This impairs decision making with organisations defaulting to best practice or expert opinion to inform and direct activity. The result being that despite best efforts, decision makers lack the necessary knowledge of the customer to govern the change agenda, limiting expected levels of return on investment.

Our Response

We capture customer insight to understand both where, and more importantly why, customers fail.

Given that no single data source or software solution can provide the answer, this insight is derived through a blend of:

Customer behaviour

Quantitative analysis of customer behaviour in the sales journey to identify points of abandonment and establish the scale of the value opportunity.

Customer voice

A blend of quantitative and qualitative data sets, captured through surveying real customers in the sales journey, to blend customer feedback with behavioural analysis.

Customer engagement

Interrogation of customer engagement with key touchpoints in the journey, what content captures the most user interest and what content do users ignore.

Competitor analysis and benchmarking

Comparison of the customer experience and engagement with key competitors and benchmarking of key performance indicators against the Good Growth E-Commerce benchmark.

The Output

Faster revenue growth. Captured by a better understanding of your customers and delivered through a human-created blend of quantitative and qualitative insights that respond to real customer failure in the purchase journey.

By providing us with a better understanding of the role of delivery in driving customer acquisition and loyalty, Good Growth have given us the confidence to test and optimise our delivery mix. Our new delivery offer remains one of the most competitive in the market and offers great value to our customers, but by optimising the mix we have also improved our profitability.

Nick Ormerod New Look

Good Growth has helped us build a scientific testing programme that delivers sophisticated insights into our viewers’ online behaviour and needs. Our product team is now using these insights to develop and innovate product features that are more responsive to our dynamic customer base.

Stuart Jones Head of Product for Core Experience, ITVX

Good Growth provided additional capacity to understand performance in both the US and the UK: together - we were able to understand customers in the market to benchmark our own performance and provide innovative solutions to capture the additional revenue.

Andrew Thompson ecommerce Director (former), Boohoo Group

What our clients say