Business Intelligence

Good Growth - Business Intelligence

What we do


Make smarter decisions through better use of big data.

Utilise existing data more efficiently and effectively to measure the cost of inaction and establish a truly data-driven approach.

The Challenge

In data, quantity can be more important than quality but organisations risk data-blindness, struggling to understand performance due to the sheer volume of data available and a lack of processes that make data actionable. This disconnects the organisation from their data and impairs decision making which in turn limits growth.

Our Response

We approach the challenge of big data by:


Working with existing data teams we aggregate the data sets necessary to answer a commercial question, for example “what is the ideal discount?”. This may include data sets from various platforms and organisational siloes.


We produce a rich analysis of performance using the aggregated data sets, this includes the production of new metrics and measures across data sets to provide additional insights into performance.


We produce models that predict the commercial opportunity associated with innovating the proposition, for example “what is the value of free click & collect?”.


Our analysis and modelling provides the framework for innovation of the proposition (discounting, delivery, returns etc.) with the impacts of these innovations being captured and reported within the model.

The Output

A bespoke analytical and commercial model that allows organisations to better understand and respond to shifts in customer behaviour and performance.

By providing us with a better understanding of the role of delivery in driving customer acquisition and loyalty, Good Growth have given us the confidence to test and optimise our delivery mix. Our new delivery offer remains one of the most competitive in the market and offers great value to our customers, but by optimising the mix we have also improved our profitability.

Nick Ormerod New Look

Good Growth provided additional capacity to understand performance in both the US and the UK: together - we were able to understand customers in the market to benchmark our own performance and provide innovative solutions to capture the additional revenue.

Andrew Thompson ecommerce Director (former), Boohoo Group

We chose Good Growth due to their unique combination of customer-led innovation and their ability to enable large organisation to move with rapid agility.

Ryan Birch Global ecommerce Lead, Diageo

What our clients say