Business Intelligence

Good Growth - Business Intelligence

What we do


Make smarter decisions through better use of big data.

Utilise existing data more efficiently and effectively to measure the cost of inaction and establish a truly data-driven approach.

The Challenge

In data, quantity can be more important than quality but organisations risk data-blindness, struggling to understand performance due to the sheer volume of data available and a lack of processes that make data actionable. This disconnects the organisation from their data and impairs decision making which in turn limits growth.

Our Response

We approach the challenge of big data by:


Working with existing data teams we aggregate the data sets necessary to answer a commercial question, for example “what is the ideal discount?”. This may include data sets from various platforms and organisational siloes.


We produce a rich analysis of performance using the aggregated data sets, this includes the production of new metrics and measures across data sets to provide additional insights into performance.


We produce models that predict the commercial opportunity associated with innovating the proposition, for example “what is the value of free click & collect?”.


Our analysis and modelling provides the framework for innovation of the proposition (discounting, delivery, returns etc.) with the impacts of these innovations being captured and reported within the model.

The Output

A bespoke analytical and commercial model that allows organisations to better understand and respond to shifts in customer behaviour and performance.

(Good Growth’s) thorough customer- first approach helped us to see things in a new light and to focus on the most important challenges, stimulating different conversations with our team and challenging our business to rethink customer behaviours and our approach to testing and priorities.

Rick Almeida VP of ecommerce, Puma

We needed to land our website in less than 3 weeks. Good Growth took up the challenge and importantly kept it to the strict time frame. The commitment from their team was truly amazing.

Jean-Philippe Nier Head of ecommerce, UK & Ireland, Kraft Heinz

Since launching the new ‘Pet-Led customer journey, we have continued to work collaboratively with Good Growth, drawing on their expertise to define a robust roadmap of test and learn to refine the experience, with data driven focus from detailed metric analytics, user experience data and focused customer surveys. Good Growth have been an amazing team to work with and they continue to work collaboratively with us, and our external partners, as our joined-up pet care customer experience evolves into the proposition of the future.

Chris Hoyland Group Digital Director, Pets at Home

What our clients say