Why should Heinz Beanz be confined to the can? That’s what Kraft Heinz’s Northern European President, JoJo de Noronha questioned when she took up the role 18 months ago.
JoJo joins Dan to explain how Kraft Heinz have innovated the Heinz Beanz brand through listening to their customers and observing trends in the FMCG market. Teaming up with Good Growth, they launched their Direct to Consumer proposition, Heinz to Home last year expanding the ways in which customers can enjoy Heinz branded products.
JoJo also touches on her leadership style and the responsibility she has to ensure ideas, thoughts and concerns are listened to and acted upon.