Google Analytics 4: What you Need to Know

Good Growth - Google Analytics 4: What you Need to Know

With the end of Universal Analytics in June 2023, organisations have to respond to the challenge ahead. Whilst data teams can manage the technical challenge, leadership and management also need to understand the organisational challenges ahead.

In the latest episode of the Good Growth Podcast, our host Dan Kendall is joined by Mike Duke, Good Growth’s Chief Product Officer, and David Watkins, Senior Analytical Consultant.

Together, they go beyond the technical challenge of GA4, and tackle the organisational problems that management teams must consider:

  • Why businesses need to react now.
  • Why your conversion rates may suddenly change, for no reason, and why bounce rates may no longer exist.
  • How new metrics require a new understanding to make organisational decisions.


The Good Growth Podcast is available to listen to on Spotify, Apple Podcasts and RSS.