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Good Growth - Look who’s talking? Why brands must focus on the e-commerce experience ahead of voice and visual search

Look who’s talking? Why brands must focus on the e-commerce experience ahead of voice and visual search

Convenience, simplicity, and recommendation has become the maxim for modern consumers.

Writing for Customer Experience Magazine, our Chairman Prof. Chris Bones discusses the rise of voice and visual search and the need for brands to focus on customer experience. Whilst it remains to be seen whether the majority of consumers will make the transition from conventional shopping modes to voice/visual engagement, the greatest commercial value remains in brands optimising their overall e-commerce experience for the customer.

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Look who’s talking? Why brands must focus on the e-commerce experience ahead of voice and visual search