Insights

Good Growth - Online Customers: Are you Keeping Yours Happy?

Online Customers: Are you Keeping Yours Happy?

Customers continue to be let down by their online shopping experience and whilst there are some companies who understand it is the customer experience that drives sales, many more continue to think of themselves rather than the customer.

Writing for Customer Experience Magazine, our Chairman Prof Chris Bones outlines the reasons behind customers frustration and suggests that much of the answer lies in getting the organisation aligned to the customer.

Read Full Report
Good Growth - Online Customers: Are you Keeping Yours Happy?