1.
We launch complex and revenue driving online changes in days: if you would like to host a live demonstration of our technology on your website – we will take a high-impact opportunity from your site and implement it in 3 days REQUEST DEMO
2.
If you would like to read more about the impact of our work and how our clients describe working with us, read our client stories
3.
The way in which large enterprises drive growth and innovate in digital and online is broken. Our Philosophy details the exploration we have undertaken including some of the architectural choices we have implemented to enable clients to view existing technology as an asset to power growth
We are always looking for curious people to join our business. See our ‘Join Us’ page for current opportunities. If you would like get a sense of who we are as a team of developers, musicians, mathematicians and entrepreneurs, view our team
Get in Touch through email or phone to one of our offices in UK or the US
Heinz is a household name. After 140 years of making non-perishable products, they know a thing or two about creating family favourites. But like everyone, Covid-19 presented them with a never-before-seen challenge.
In the early stages of the COVID-19 Pandemic, regular shopping habits were disrupted entirely. With the UK entering lockdown and usual distribution channels struggling to stock shelves, Heinz approached Good Growth to help them launch their first ever ecommerce platform in the UK.
Jean-Philippe Nier
Head of ecommerce, UK & Ireland. Kraft Heinz
Good Growth and Heinz worked with speed and agility in order to launch a new site within three weeks. Working closely with key stakeholders in daily update briefings, the Heinz to Home concept took shape rapidly and full site designs were agreed.
Good Growth were able to draw upon a number of key agency partners to collaborate with on the site, ensuring that work was done to an industry-leading standard. Using Shopify Plus as a platform ensured that the site could be built and scaled quickly, whilst customising the functionality to meet the specific needs of Heinz and their customers.
At the start, the objectives were very simple:
1. How quickly can we launch a site, in response to lockdown measures in the UK?
2. How can we support particular customer groups such as Blue Light Card holders, plus the elderly and vulnerable?
Good Growth applied our unique approach to digital testing and maturity to rapidly develop and innovate in a new field.
Working with Kraft Heinz, Good Growth managed the end-to-end delivery of the Heinz to Home website. We continue to use our ecommerce experience to support the development of the Heinz-to-Home proposition, product line and site performance.
The product lineup has continued to change. The initial proposition included a bundle containing sixteen cans of the most popular Heinz Essential Varieties for £10. Whilst the classic products prove extremely popular, it was clear customers’ appetite for more varied Heinz items. Since the initial site launch, Infant, Vegan and Sauce bundles have been added as staple products.
In addition, Heinz to Home has become a valuable tool for NPD and PR. Heinz have successfully used the site to test product ideas before a wider launch, such as the BIG soup product line.
Heinz have also used products to generate national press coverage, such as their Christmas Dinner-flavour soup to highlight food shortages in the run-up to Christmas 2021. In 2022, they also celebrated the 50th anniversary of the Gravelly Hill Interchange, otherwise known as ‘Spaghetti Junction’. A special run of 500 cans sold out within days.
Heinz To Home launched on 4th April 2020. It received widespread media coverage, as Brits latched onto a familiar brand in unfamiliar times. Despite the tight turnaround placing pressure on the project, the site ran smoothly, and customers that needed access to staple foods were once again able to get them.
Good Growth worked with a range of partners on Heinz to Home. It was successfully delivered by a combination of teams across different sectors, who collaborated to operationalise the system.
The site generated over 80m impressions across launch weekend. Heinz and Good Growth quickly realised that even post-pandemic, the site could serve a number of important roles for Heinz. Since 2020, Good Growth has worked continuously with Kraft Heinz to improve and develop their DTC channel.
Heinz To Home launched on 4th April 2020. It received widespread media coverage, as Brits latched onto a familiar brand in unfamiliar times. Despite the tight turnaround placing pressure on the project, the site ran smoothly, and customers that needed access to staple foods were once again able to get them.
Good Growth worked with a range of partners on Heinz to Home. It was successfully delivered by a combination of teams across different sectors, who collaborated to operationalise the system.
The site generated over 80m impressions across launch weekend. Heinz and Good Growth quickly realised that even post-pandemic, the site could serve a number of important roles for Heinz. Since 2020, Good Growth has worked continuously with Kraft Heinz to improve and develop their DTC channel.