What initially attracted you to work at Good Growth?
So when I started here back in January 2022, it was actually at AMIGO, which was obviously acquired by Good Growth earlier this year. When I first started, what attracted me was that it was in the Tech industry, and my background is actually in Travel and Events, so it was a bit of a leap over! Technology has always interested me, and I was keen on moving to Birmingham anyway, and everything just fell into place – it was an interesting company and the job advert really caught my eye! As part of the recruitment process, I did a day of work with the team, and I was blown away by how the company fosters employee welfare and development.
What’s the most valuable lesson you’ve learned during your time here?
That collaboration is key. We’ve all come from different backgrounds, we know vastly different things, but only through collaboration can we get the right answers.
How does your role contribute to Good Growth’s mission and core outcomes (Data, Insight, Technology)?
I’ve had a few changes to my role this year! I now mainly sit in the Technology part, so developing tests, building experiences, but I’ve still got a heavy line into the Operations of the business, especially business improvement – so how can we improve current systems, how can we reduce manual work and improve automations in order for people to focus on things that really drive value for our clients.
In your opinion, what sets Good Growth apart from its competitors?
We are small and mighty, which I think is fantastic. I feel that our strength is how agile we are, as we can easily respond to issues being faced by clients and very quickly come up with good solutions. The mixture of Data and Tech is also critical – not only can we deliver great insight, but we can also apply solutions from those hypotheses to overcome customer failure online – that’s a really powerful proposition.
How do you collaborate with team members from different expertise backgrounds (data scientists, marketers, developers, etc.)?
It’s crucial to respect the opinions of others. You might have a strong opinion about how things should be done, but there’s always a different viewpoint or a different approach to solving a problem. This is critical for being able to get things over the line – collaborating to come up with a shared opinion is a powerful thing.
What’s one piece of advice you’d give to someone new joining Good Growth?
Be open and have fun. It’s crucial that work doesn’t become a chore, so if you genuinely enjoy what you do, and you have fun with those around you, then you’ll be set up for success.
What TV show or film are you currently obsessed with?
Ru Paul’s Drag Race – it’s absolutely brilliant. It’s fun, it showcases an art form that’s not necessarily always been mainstream – it’s completely different to what else is on TV at the moment.
If you could travel to one place in the world, where would it be?
Tokyo, without a doubt. Japan has always fascinated me since I was young, the culture and everything. It’s incredibly high up on my bucket list.
Do you have any hidden talents or hobbies?
I used to play the Trumpet! I actually played for the Danish Queen once when I was a teenager!
If you were stranded on a desert island, what three items would you want with you?
It’s a tough one! I think 4 packs of Bacon, a solar-powered Coffee Machine (a good one!), and some Factor 20 Sunscreen.
