Against a backdrop of post-pandemic recovery, a cost-of-living crisis, looming recession era and the continuing growth of eCommerce, UK consumers are frequently faced with decisions regarding discounts and delivery options.
Although a full comprehension of consumer attitudes is impossible, it is useful to reflect on common behaviours and ascertain emerging ideas among consumer groups.
This report uncovers a number of interesting themes, such as delivery cost being the overwhelming driver of basket abandonment, and the majority of consumers believing that seasonal sales provide genuine value for money.
Download the full report here
