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Good Growth has helped us build a scientific testing programme that delivers sophisticated insights into our viewers’ online behaviour and needs. Our product team is now using these insights to develop and innovate product features that are more responsive to our dynamic customer base.

Whilst Good Growth provided robust and excellent analytics and rigorous data, it was the customer insight that supported the findings that were very revealing. The survey tools used delivered answers to qualitative questions and we were able to ascertain with some degree of certainty why customers weren’t buying and that was invaluable.

Good Growth’s collaborative approach and attention to detail has made them a reliable long-term partner for the All4 team. They provide the strategic direction and scientific skills required to execute a well-performing test and learn programme, that delivers valuable customer insight and continuous improvements to viewer engagement.