Business Intelligence
What we do
BUSINESS INTELLIGENCE
Make smarter decisions through better use of big data.
Utilise existing data more efficiently and effectively to measure the cost of inaction and establish a truly data-driven approach.
The Challenge
In data, quantity can be more important than quality but organisations risk data-blindness, struggling to understand performance due to the sheer volume of data available and a lack of processes that make data actionable. This disconnects the organisation from their data and impairs decision making which in turn limits growth.
Our Response
We approach the challenge of big data by:
Aggregation
Working with existing data teams we aggregate the data sets necessary to answer a commercial question, for example “what is the ideal discount?”. This may include data sets from various platforms and organisational siloes.
Analysis
We produce a rich analysis of performance using the aggregated data sets, this includes the production of new metrics and measures across data sets to provide additional insights into performance.
Modelling
We produce models that predict the commercial opportunity associated with innovating the proposition, for example “what is the value of free click & collect?”.
Innovation
Our analysis and modelling provides the framework for innovation of the proposition (discounting, delivery, returns etc.) with the impacts of these innovations being captured and reported within the model.
The Output
A bespoke analytical and commercial model that allows organisations to better understand and respond to shifts in customer behaviour and performance.
