Marketing Effectiveness & Attribution
What we do
MARKETING EFFECTIVENESS
Invest smarter to deliver greater returns on investment.
Avoid the bias of marketing platforms through a better understanding of campaign and channel performance, ultimately increasing ROI.
The Challenge
Despite significant resource and spend dedicated to marketing, few organisations have a reliable view of how these investments contribute to the bottom line. This is a challenge created by the volume of data available and data becoming siloed across, often biased, marketing platforms for whom the objective is for you to spend more.
Our Response
Using existing data sets we aggregate performance across marketing platforms and activities and apply our own, unbiased, approach to data analytics to:
Measure truth
Using existing data sets, aggregated across platforms, we establish an unbiased view of marketing effectiveness to understand what activities do and do not perform, without the bias that results from having to maximise investments in a single platform.
Understand the customer
Many customers do not buy on their first visit and the failure to account for this restricts marketing strategy to the last click interaction. By taking a holistic view of the broader customer engagement we identify which channels support consideration to purchase, not solely conversions.
Identify relationships
Through a blend of statistical methods we measure the relationship between marketing channels, allowing for us to identify combinations of activities that, together, deliver the greatest returns on investment.
Automate recommendations
We build bespoke attribution and modelling solutions that automate investments and bid adjustment decision making in marketing.
The Output
An authentic and valuable understanding of marketing effectiveness and investments, to direct and inform future decisions on marketing investments and spend.
