Europe – Americas - APAC 志 (2027)
APAC 志 (2027)
We are excited about the scale and diversity of ecommerce in APAC including China and Indonesia with their world leading ecommerce penetration rates. Whilst we operate globally through our offices in Europe and the Americas we are planning an APAC office from 2027: watch this space Shanghai!
我哋對亞太地區嘅電子商務規模同多元化感到興奮，包括中國同印尼，佢哋嘅電子商務滲透率係世界領先嘅，而我哋透過我哋喺歐洲同美洲嘅辦事處喺全球營運，但係我哋計劃喺2027年開始開設亞太地區辦事處：留意呢個上海嘅空間！
What do you want to do today?
Drive faster and more profitable growth….
1.
We launch complex and revenue driving online changes in days: if you would like to host a live demonstration of our technology on your website – we will take a high-impact opportunity from your site and implement it in 3 days REQUEST DEMO
2.
If you would like to read more about the impact of our work and how our clients describe working with us, read our client stories
3.
The way in which large enterprises drive growth and innovate in digital and online is broken. Our Philosophy details the exploration we have undertaken including some of the architectural choices we have implemented to enable clients to view existing technology as an asset to power growth
Develop your career from wherever you are based
We are always looking for curious people to join our business. See our ‘Join Us’ page for current opportunities. If you would like get a sense of who we are as a team of developers, musicians, mathematicians and entrepreneurs, view our team
Contact Us
Get in Touch through email or phone to one of our offices in UK or the US
Marketing Effectiveness & Attribution
What we do
MARKETING EFFECTIVENESS
Invest smarter to deliver greater returns on investment.
Avoid the bias of marketing platforms through a better understanding of campaign and channel performance, ultimately increasing ROI.
The Challenge
Despite significant resource and spend dedicated to marketing, few organisations have a reliable view of how these investments contribute to the bottom line. This is a challenge created by the volume of data available and data becoming siloed across, often biased, marketing platforms for whom the objective is for you to spend more.
Our Response
Using existing data sets we aggregate performance across marketing platforms and activities and apply our own, unbiased, approach to data analytics to:
Measure truth
Using existing data sets, aggregated across platforms, we establish an unbiased view of marketing effectiveness to understand what activities do and do not perform, without the bias that results from having to maximise investments in a single platform.
Understand the customer
Many customers do not buy on their first visit and the failure to account for this restricts marketing strategy to the last click interaction. By taking a holistic view of the broader customer engagement we identify which channels support consideration to purchase, not solely conversions.
Identify relationships
Through a blend of statistical methods we measure the relationship between marketing channels, allowing for us to identify combinations of activities that, together, deliver the greatest returns on investment.
Automate recommendations
We build bespoke attribution and modelling solutions that automate investments and bid adjustment decision making in marketing.
The Output
An authentic and valuable understanding of marketing effectiveness and investments, to direct and inform future decisions on marketing investments and spend.
