We build digital and organisation capability. From one-off assignments through to long-term programmes that revolutionise performance, we deliver financial and organisational transformation.

It’s why brands such as The Economist, O2, The Financial Times, BHS, Jaguar Land Rover and Bupa engage us for our original thinking and focus on delivering results.

Why us?

We get results through applying the disciplines of science to customers. We work for clients who realise that what they are doing just isn’t working for them any more. They know they have to engage with or initiate changes that can re-ignite their organisations to move forward and grow. That’s why they come to us. We build powerful insights that drive change. We understand customers and organisations and know how to engage both to deliver transformed performance. We partner our clients over the long term to deliver value and ensure that we are measured on commercial outcomes.

Our services

We focus on generating a return on investment. We work to drive top and bottom line growth through improving how organisations engage and respond to customers. We provide strategy and organisation consulting; capability programmes in innovation, leadership and change; optimisation programmes and services; digital marketing and CRM support to organisations ranging from the complex and global, to smaller firms who share our base in the South West.

Our expertise

We make the difficult, straightforward. We blend science disciplines applied to customer and organisation data with our significant international experience in business leadership roles and commercial consulting. We deliver our programmes using world-class project management skills and a laser-like focus on commercial outcomes. Our experience covers sectors as diverse as retail, telecommunications, financial services, automotive, media, professional services, consumer goods, education and social enterprise. We are entrepreneurial, creative and bring innovative thinking to help clients through complex problems.

Our capability offer

We are not a traditional agency. We are a professional services business whose purpose is not just to add capability but also to build it in our clients. Alongside our globally delivered programmes in innovation, leadership and high performance coaching we also offer our clients the opportunity to build their own capability in optimisation through our Customer to Action® Certification Programme.

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"Chris and James very successfully educate, challenge and stimulate smart thinking and practical actions."

Felim Mackle, Sales and Service Director, O2/Telefónica

Here's the proof

In Good Growth, these organisations have already chosen to work with us.

They know they have to engage with or initiate changes that can re-ignite their organisations to move forward and grow. That's why they come to us.

Strategy

Strategy is about choices – we help leaders identify the options and engage their teams through data and a ruthless focus on ROI in identifying the most likely to succeed.  Whether it’s a specific challenge or a broad transformation goal, we offer support for businesses intent on growth.

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Optimisation

We enable organisations to drive commercial performance online through the application of our trade marked approach to optimisation, called Customer to Action®. With a proven track record in producing commercial returns that beat the market and your competition, we are a powerful and proven alternative to the digital agency model.

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Digital Marketing

We do digital marketing differently. From our focused process through how you reward us, we have a distinctive offer: targeted and measurable Digital Marketing campaigns driven ruthlessly by commercially focused insight.

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Customer Relationship Management

We develop customer relationships that drive higher levels of engagement and increased value through using our exceptional data analytics capabilities to build deep insights.  Our expertise extends across both B2C and B2B sectors including retail, media, publishing, education and financial services.

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Project

Project

The Co-operative Food

Support for customer strategy development and a programme of building and blending rich and deep customer insight to inform the emerging digital strategy for the Co-operative Food.

Project

Project

The Financial Times

A programme of analytics to deliver deep customer insight to support the delivery of a commercially prioritised testing strategy.

Case Study

Case Study

O2
Bupa

A programme establising the building blocks for changing top line growth.

As an organisation, BUPA was facing twin challenges in terms of improving the online offer in terms of both a governance and sales point of view and itw as the latter that Good Growth were engaged to tackle.

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Case Study

Case Study

Dews
Bupa

A programme where results in a relatively short timescale were critical to the long-term future of the business in a very tough market.

The outcome was Website traffic UP 13.2% with marketing spend DOWN 32.8%

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Project

Project

Economist

A long-term optimisation engagement through the implementation of Customer to Action® across platforms and media.

Project

Project

Sky

Engaging with one of the largest media companies in the world to deliver insight into their online performance and engagement with customers online to drive sales and inform digital strategy.

Project

Project

Manchester United

Working with one of the world’s most recognised brands to build a customer insight platform, delivering a clear analysis of customer behaviour online and forming a commercially prioritised action plan for increased membership engagement.

Project

Project

BHS

In a time-sensitive programme, we implemented our Customer to Action® process to transform online performance in a highly competitive and pressured market, through the delivery of insight driven and commercially focused optimisation.

Case Study

Case Study

O2
02

A programme aimed at changing the engagement with the customer to drive top line growth.

O2 is a leading provider of mobile services to consumers and businesses in the UK. The company is the leader in non-voice services, including text, media messaging, games, music and video, as well as data connections. In the UK, O2 has 18.4 million customers.

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Case Study

Case Study

O2
Bupa

A programme with the twin aims of driving up short-term commercial performances as well as deliverying longer-term strategic benefits with the e-commerce function in a declining market.

The outcome was a 61% increase in revenue, even though the traffic remained constant.

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Project

Project

Dentsu Aegis

A Programme with the aim of turning a previously decentralised business into a global company with innovation at its core.

Project

Project

Guardian

A programme to deliver an insight platform for The Guardian’s membership proposition, and the delivery of a series successful testing programme.

Market Insight

Market Insight

AXA

29 November 2016

As the second largest insurer in Europe, AXA has been in existence for nearly two centuries. Offering everything from car insurance to healthcare and investments. As with any insurer, the company has experienced strong competition not just from other insurers but also from aggregators. Following AXA’s positive announcement of half-year profits rising 4% to £2.68 […]

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White Paper

White Paper

The Mobile Paradox

8 September 2016

Why is it that, as smartphone usage rockets as the device most customers use to access the internet, the number of completed sales is not growing at anything like the same rate? Cutting through the media hype and looking at the data, we suggest an emerging hypothesis and potential responses.

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Article

Article

How can John Lewis finesse their ecommerce strategy?

17 November 2016

In his latest article for Retail Week, our CEO James Hammersley examines how John Lewis can finesse their ecommerce strategy.

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Infographic

Press

Financial Times Future of Retail Summit 2016 – Video

19 October 2016

In this session for the Financial Times’ Future of Retail Summit, Good Growth’s CEO James Hammersley shares retail experience and insight and lays out how leaders can not just spot issues quickly, but can drive change to deliver improved performance.

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Infographic

Infographic

Social Media Report

Report

Bi-annual E-commerce Report – July 2016

15 July 2016

Over the past six months, Good Growth’s series of infographics have investigated and reported on the online performance of over 50 e-commerce executions.

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We build digital organisation capability. From one-off assignments through to long-term programmes that revolutionise performance, we deliver financial and organisational transformation.

Renslade House
Bonhay Road
Exeter
EX4 3AY

Telephone: +44 20 7183 0964

Email: enquiries@goodgrowth.co.uk