Employee Profile: Zoë Hitchens

Employee Profiles

How long have you been at Good Growth?

Since November 2020, so just over two and a half years.

How much has the business changed in that time?

Quite a lot! Most notably because I joined during the pandemic – I think I only met two colleagues in-person during my first 5 months of joining! Now we’ve got a good hybrid working scheme, so I often go into the office a couple days a week to experience a bit of the office buzz and use that time to collaborate with the team. Another big change is the acquisition of AMIGO Technology (now Good Growth Technology) earlier in the year, which has meant we’ve now got a much larger, more diverse team, and another office space in Birmingham – which is great!

What does a normal day look like for you?

Tricky one, as no two days are the same. It will mostly depend on the priorities of the deliverables for that day or week, focusing most of my time on any data or insight work that’s due to be shared with clients. Currently, my time is split between experimentation (which can consist of insight-led hypothesis generation, to producing results decks and drawing conclusions from the findings) and data consulting (offering strategic oversight to our clients regarding their data landscapes and measurement frameworks, allowing them to get the most out of their data).

What’s your favourite part of your role?

When we play back work to a client which has involved multiple stakeholders and business teams. This might be after running a series of workshops, or an ideation session, but seeing how each individual team has contributed to growing their business with us is generally a cool feeling as we like to ensure everyone is heard and seen.

What’s the coolest thing you’re working on right now?

Probably the experimentation work. I’ve been on the project team for one of our media clients for a while now and some of the recent testing has been super innovative and interesting. We’ve run over 300 tests with them and are constantly iterating and learning from each experiment. It’s also really great to see when a test idea has had a proven impact and is then mainstreamed onto their site, it makes you feel a part of the bigger picture.

What’s the best thing about being at Good Growth?

The place and the people. It’s great living and working in Exeter as I’ve always had a tie to the South West, having grown up on the Isles of Scilly and attending sixth form in Devon. That said, it’s great to have the opportunity to occasionally travel around the UK to see other colleagues and our clients (now just waiting for my first international client trip!). And the people are of course fantastic – Good Growth is lucky to have people from all backgrounds and industries, and also varying personality types too. It makes for great collaborative working as everyone is looking through a slightly different lens.

What was the last book you read?

Richard Osman – Thursday Murder Club. I’m currently reading the next one in his series, and they are a great read. I’ve also heard they are going to be made into a movie or TV series, so that’s exciting!

What website do you visit the most?

Outside of work, probably Instagram (#basic) – but definitely not for the fashion influencers… I can easily find myself losing hours of my evenings watching food videos and saving recipes for another time – some candidates for this are @mob, @bunchuk and @halfbakedharvest.

What’s your favourite way to unwind after work?

I really enjoy cooking, so depending on if I’ve been on the ball with the weekly food shop, I’ll test out some new recipes whilst listening to music, otherwise it may be heating up some pre-prepped food and watching some TV. However, if it’s a Monday I’ll be at the local sports centre playing 5-aside football with the Good Growth Team (although I don’t know if it’d be classed as the best “unwind” activity).

When you were a kid, what did you want to be when you grew up?

A gameshow host! Then I later discovered I was quite interested in Mathematics, so I thought being the next Carol Vordeman or Rachel Riley seemed a perfect fit! Alas, I never got the call up – and although I’m sure I’d enjoy the glam of asking for your choice of vowel or consonant, I’m not sure I’d enjoy being teased by Jimmy Carr in 8 Out Of 10 Cats Does Countdown as much.